Why Should We Forgive Others Essay Example | Topics and Well Written Essays - 500 words

Why Should We Forgive Others - Essay Example In Christianity which is a western religion, teaching about forgiveness takes a very central role in the spiritual life of the Christian adherent. The teaching is that, if we expect God to forgive us, we must in turn forgive our fellow man when they wrong us. This is best expressed in what is known as the Lord’s Prayer in Mathew 6:9-13 where the Christian petitions God to forgive him just as they forgive others. This is as a precondition that if we expect God to forgive us, we have a part to play in forgiving others as it is narrated in Mathew 6:15. We also find the example of a Christian who practiced forgiveness during the stoning of Stephen in Acts 7:60 where Stephen prayed and said ‘lay not this sin to their charge’, words almost similar to the ones uttered by Jesus Christ at His crucifixion, ‘forgive them for they know not what they do’, speaking about His crucifiers, yet He had committed no sin, Luke 23:34. This shows that a Christian who forgiv es is following the example of the author of Christianity, Jesus Christ. The Bible also teaches about turning your other cheek and giving your coat as well to someone who takes your cloak as it continues to express the virtue of forgiveness, Luke 6: 27-31. The Bible also talks about God’s demonstration of love in that Jesus Christ died for the sins of the world while man was still a sinner (Bash, 2007).

Early Computers Research Paper Example | Topics and Well Written Essays - 1250 words

Early Computers - Research Paper Example Conventional desktop and laptops have extreme efficiency and storage. Apart from these they have blended in our vehicles, aircrafts, security systems, houses and industries to name a few. The computers we use today are a result of progress and innovation for almost three quarters of a century. The early developments are discussed in detail; 2. The First Computer Konrad Zuse was a German engineer who made Z1, the first programmed digital computer in 1936 (Copeland 5). The computer used electromechanical process to relay data. His original design was based on Vacuum Tubes, but due to lack to funds he could not implement the technology in his design. Because of the electromechanical processing his computer is not considered by many to be the first fully electronic computer (â€Å"Who Invented the Computer† 2). However, Zuse continued work on his computer and in 1941 introduced Z2 and Z3. The machines used telephone relays for sending and receiving data. The breakthrough, however, came from John Atanasoff, who introduced ABC Computer in 1942. According to Null and Lobur, John Atanasoff is credited with the construction of â€Å"first completely electronic computer† (19). The computer used vacuum tubes for relaying data. ... 3. Early Developments 3.1 Vacuum Tubes Vacuum Tubes were the most critical development and the major step towards the development of modern computers. These were used to deliver electric current in a vacuumed environment. The current was passed through the tubes and amplified. These were used for electrical signals by varying the amount of current. Vacuum Tubes were used in different devices and varied as per functionality. The tubes were replaced by transistors for use in computers. They were power efficient than the tubes and were responsible for shrinking the size. Furthermore, they significantly improved reliability of these early systems (Rojas and Hashagen 85). 3.2 Storage The Vacuum Tubes were used to relay data. They could not store data and were very unreliable. The first real storage was by F.C. Williams (Lavington 19). It was simply a charged phosphor film that recorded the pulse from the tubes. The pulse was recorded as a binary with the values differing with the strength of electric signal. The pattern of binary was recorded on the film and could be later used for regeneration. The equipment was known as Williams Cathode Ray Tube and was an electrostatic storage technology. 4. Operation Binary Number System was used for calculations. Programs were based on arithmetic and it was interpreted in binary code for the computer to process any calculation (Introduction to Computers 8). The Binary System has only two values that are 1 and 0. The computers interpret electric signals as 1 and dim signals as 0. The Vacuum Tubes were used to relay the signal and the storage films were used to record the information for later use. These components made the computers extremely big and difficult in

Analysis of Saddam Husseins Trial

Analysis of Saddam Husseins Trial Frank Kopeski On March 19 2003 The United States along with allied forces invaded Iraq and marked the start of the Iraq War. The Conflict later received the name Operation Iraqi Freedom by the United States. The invasion consisted of 21 days of major combat operations in which a joint force of troops from the United States, the United Kingdom, Australia and Poland invaded Iraq and overthrew the Baathist government of Saddam Hussein. The invasion phase consisted primarily of a conventionally fought war which concluded with the capture of the Iraqi capital of Baghdad by American forces. On December 13 2003 US troops Cptured Saddam Hussein. He was taken into custody for war crimes, crimes against humanity and genocide. With success of detaining the Iraqi President this raised a very important question. What do we do with him? Since his crimes were committed in Iraq it would only make sense that a trial be held there. The Iraqi Interim Government ended up conducting the trial. The United States Established the Iraqi Interim Government after the invasion. The Coalition Provisional Authority voted to create the Iraqi Special Tribunal (IST), consisting of five Iraqi judges. The United states Depart of justice aided in the investigation. The DOJ also aided in the setting up of the trial. The most challenging part for the US in Aiding the trial was to not get entirely involved. This became very difficult especially during the trial. The first trial began before the Iraqi Special Tribunal on October 19th 2005. At this trial Saddam and seven other defendants were tried for crimes against humanity with regard to events that took place after a failed assassination attempt in Dujail in 1982 by members of the IslÄ mic Dawa Party. A second and separate trial began on 21 August 2006, trying Saddam and six co-defendants for genocide during the Anfal military campaign against the Kurds of northern Iraq. Saddam may have also been tried in absentia for events dating to the Iran–Iraq War and invasion of Kuwait, including war crimes, crimes against humanity, and genocide. During the trial Saddam appeared confident. He denied all charges and stated he was just doing what any good president would do. On November 5 2006 Saddam Hussein was sentenced to death by hanging for the killing of 148 Shiites from Dujail, in retaliation for the assassination attempt. No further action was necessary and Saddam was ordered executed within 30 days of that date. When sentenced to death Saddam stated â€Å"Long live the people. Long live the Arab nation. Down with the spies. God is great. Saddam Hussein is executed on December 30 2006 at about 6:05am. He was hung at an Iraqi army base in Kazimain called Camp Justice. After his execution all other charges were dropped. On January 15 2007 Saddams co-defendants, Barzan Ibrahim al-Tikriti, his half-brother and Iraqs intelligence chief at the time of the Dujail killings, and Awad Hamed al-Bandar, who issued death sentences to Dujail residents as head of a Revolutionary Court, were also sentenced to death by hanging. The former Iraqi vice-president Taha Yassin Ramadan is originally sentenced to life in prison. However, his sentencing changed to death by hanging on 12 February 2007. Ramadans execution took place on March 20th 2007. Many Viewed the trial as a joke, Stating it as a â€Å"show trial or a Kangaroo Court Human Rights Watch stated that Saddams execution follows a flawed trial and marks a significant step away from the rule of law in Iraq. Amnesty International stated that the trial was unfair, Many believed that the US had heavy influence on the court; this includes Saddams legal counsel Khalil al-Dulaimi. Khalil stated, This court is a creature of the US military occupation, and the Iraqi court is just a tool and rubber stamp of the invaders. Although many felt that the US had too much influence in the trial others believed that they didn’t have enough. The trial seemed to have one goal in mind, and that was revenge. Because the US did not have final say in how the trial was conducted the trail was not entirely modeled after our system which has the one goal of justice. For example every time a judge would sway towards Saddams side or agree with him on a statement the judge would be replaced with a new judge. This happened many times. Another example was the way the execution was conducted. The date and place of the execution were secret until the sentence was carried out. The execution was completely absent of respect. Every aspect of the execution was fueled by revenge. He was ridiculed and humiliated which portraits a powerful message. Although his sentencing in many aspects is just, the conduction was not. This runs a huge risk of retaliation which can cause problems in the future. Currently we are finding out that ISIS is a major problem. ISIS (The Islamic State of Iraq and the Levant) is an extremist, jihadist group that aimed to set up an Islamic state in Sunni Arab-majority areas of Iraq. Many are former Baathists who seek retaliation. Raouf Abdul Rahman the Kurdish judge who sentenced Saddam Hussein to be executed has himself been captured and executed by ISIS. He was killed by the militants in retaliation for the killing of Saddam Hussein. Martha Minow discussed three issues that were present during the Nuremberg trials that are similar to those in Saddams trial. The three aspects Minow points out that deserve critiquing are retroactivity, politicization, and selectivity. Retroactivity is explained as defendants being charged with charges that were not announced before the start of the trial or didn’t exist before the trial. It violates the rule of law because of the laws commitment to apply clear, preexisting norms. The second aspect is politicization constructing a group of different institutions and political pressures that get rid of personal independence and norms, such as they did in Nuremberg with the format of the trial, being base on five different countries that all have different laws and political pressures. Lastly she points out selectivity, which is picking out targets that could be charged with violations. Prosecutorial discretion is reflected off of identification of offenders and who is held res ponsible. It also reflects the chance of finding and arresting offenders. It is based off of who is selected to be held responsible for the crime at hand. Retroactivity could have played a role in Saddams Trial. This is because the new Iraqi government was just formed. When Saddam was in power his actions would not be considered a crime under his government, but with the newly formed Iraq his actions were criminal. In a way this could be seen as retroactive. The next aspect is politicization; The US played a major role in constructing of the trial. Many aspects of it were not the norm of Iraqi culture. This put political pressure on the trial that many did not agree with. Lastly it was difficult to decide who exactly was responsible for what crime. Many crimes committed were done by Saddams or those working under him but some weren’t exactly clear who was responsible. , Barzan Ibrahim al-Tikriti and Awad Hamed al-Bandar were executed for crime committed during the Dujail kill ings. The argument can be made that they were acting under Saddams orders. This process of figuring out who is responsible can be seen as selectivity. The goal of these tribunals is to find justice. This tends to be very difficult do without being bias due to the nature of war. Justice is guided by truth, reason and fairness. This is all for the good of the people. Although some may disagree, revenge isn’t justice. . In times like this it is hard to determine what is right and what is wrong. There is a fine line between cruelty and justice. This is a perfect example of how justice can be a double edged sword. Its situations like this that we need to learn from the past in order to move forward for the future. Work Cited Minow, M. (1998). Between Vengence and Forgiveness. Boston: beacon press books. America at a Crossroads: The Trial of Saddam Hussein, PBS Jun 4, 2014 ANDRE WALKER, http://www.breitbart.com/Breitbart-London/2014/06/23/Saddam-Hussein-Judge-Executed-By-ISIS. 23 Jun 2014.

DOROTHY Essay -- essays research papers

"Dorothy Jean Dandridge" was born on November 9,1922, in Cleveland, Ohio. Her parents (Cyril and Ruby Dandridge) had a troubled marriage, which eventually lead to them going their separate ways. Ruby met the new "love" of her life, a woman, later was much despised by Dottie. She was very domineering and abusive toward Ruby's two children, especially Dottie. Early in their youth Ruby and her friend trained them for performing onstage. Between the ages 4-6 depending on who you ask, was about the time Dorothy and Vivian began performing publicly in Baptist churches, and they toured the country as the gospel singing act, the "Wonder Children "Around the 1930's Dottie &Vivian joined a third girl (Etta Jones) in a song and dance act known as the "Dandridge Sisters" Hard times and the Great Depression forced them to move to Hollywood, where, at age16, "Dandridge Sisters" Dorothy danced with Bill "Bojangles" Robinson in "The Big Broadcast of 1936." The same year she sang at legendary Cotton Club in Harlem, where she first met Harold Nicholas, her future husband. Harold was the younger member of the "Nicholas Brothers". They danced with Gene Kelly in "The Pirate". At 17she was performing in Benny Goodman's musical, "Swinging the Dream". Dorothy Dandridge had a natural beauty, and an ideal figure to match! Dottie suffered from severe stage fright, but despite this, she played the...

Fiction Vs. Reality: A comparison of themes in “Tartuffe” and “Candide” Essay

When reading a work of fiction, one has to be aware of different writing styles that will clue you into the information that the author wants one to pick up on. In the works, Moliere’s â€Å"Tartuffe† and Voltaire’s â€Å"Candide† the themes of appearance vs. reality can be found. I will be discussing this theme which is both obvious and subtle depending on the author. I will be discussing the theme of appearance vs. reality. In â€Å"Tartuffe†, the character â€Å"Tartuffe† is touted as a holy zealous man that is supposed to be pious. Tartuffe is actually a master con-artist who gains entree into the household of Orgon by portraying himself as a holy man. Throughout the play Tartuffe first gains permission to marry Orgon’s daughter Marianne, then he proceeds to try and seduce her mother and Orgon’s wife Elmire. This is one of the most obvious scenes in which one can see Tartuffe’s facade being challenged. Elmire: ‘Your declaration is most gallant, Sir, But don’t you think it’s out of character? You’d have done better to restrain your passion and think before you spoke in such a fashion. It ill becomes a pious man like you†¦ ‘ Tartuffe: ‘I may be pious, but I am human too: With your celestial charms before his eyes, a man has not the power to be wise. I know such words sound strangely coming from me, but I’m no angel, nor was meant to be’ (Moliere Act III Sc IV). Tartuffe is trying to gain the affection of Elmire despite the fact that he is betrothed to Marianne. He makes another pass at Elmire again in Act Four. In this scene, Tartuffe is trying to convince Elmire that they can have an affair. Tartuffe uses language and logic that betray that he is not in fact pious at all. Elmire: But how can I consent with your offense to heaven, toward which you feel such reverence? Tartuffe: If heaven is all that holds you back, don’t worry. I can remove that hindrance in a hurry. Nothing of that sort need obstruct our path†¦ Tartuffe: If you’re still troubled, think of things this way: No one shall know our joys, save us alone, and there’s no evil till the act is known; its scandal, Madam, which makes it an offence and it’s no sin to sin in confidence (Moliere Act IV Sc VII). This scene truly un-masks Tartuffe as the false prude he is. In Voltaire’s novel, â€Å"Candide†, there are many examples of appearance vs. reality. The novel begins by describing different philosophical arguments. Candide’s philosophical stance is one that states that everything is the best of all possible worlds. It can be demonstrated, that things could not be other than they are; for everything has been made to serve a purpose, and so nothing is susceptible to improvement (Voltaire 2). This ideology is one that can be inherently deceiving. When Candide and his companions arrive in Lisbon, there is a huge earthquake that kills many people and creates a great deal of damage. Candide and Pangloss attempt to help the people injured during the earthquake, during which Pangloss attempt to tell someone that the earthquake was for the best, but he ends up being taken by the inquisition: ‘For, all this is for the best; for, if there is a volcano at Lisbon, it cannot be anywhere else; for it is impossible that things should not be where they are; for all is well. ‘ A little, dark man, a familiar of the Inquisition, who sat beside him, politely took up the conversation, and said ‘ Apparently, you do not believe in original sin; for, if everything is for the best, there was neither fall nor punishment. ‘ †¦ ‘Your Excellency will pardon me,’ said Pangloss; ‘free-will can exist with absolute necessity; for it was necessary that we should be free; for in short, limited will†¦ ‘ (Voltaire 120). After this scene, Pangloss is to be hanged. This devastates Candide who travels on without him. Much later in the novel, Pangloss re-appears on a slave ship, where Candide is able to purchase his freedom. Candide believed Pangloss to be dead, but he was really alive, suffering in the slave galley the whole time. This type of situation happens many other times in Candide. When Candide and Cacambo decide to fight on the side of the Paraguayan Jesuits, Candide thinks he killed the brother of Cunegonde when they encountered each other. It turns out that Candide just wounded the Baron who was also on the slave ship with Pangloss. The use of reality vs. a fake reality makes a story more interesting and gives it more dimensions. These realities are also subjective realities. In Tartuffe’s case, Dorine and Damis both saw through the monk’s false piety and tried to un-mask him. In Candide the reality exists, but Candide may not have been aware of the actual reality. Bibliography: Voltaire. Candide and Related Texts. Indianapolis: Hackett Publishing Company Inc, 2000. Moliere. Tartuffe and other plays. New York: Penguin Group Inc, 1967.

Role of Hr in Service Sector

http://www. authorstream. com/Presentation/richadinker-85391-training-development-trainings-types-process-d2-business-finance-ppt-powerpoint/ Training And Development : Training And Development â€Å"Training is the process of altering employee behaviour and attitudes in a way that increase the probability of goal attainment. † Features of Training : Features of Training Training objectives are tied to organization’s business objectives. Training is modular so it can be adapted to workplace schedules. Training is tailored to trainee needs and learning styles. Training structure allows employees to learn at their own pace. Trainees are provided regular, ongoing feedback concerning their progress while in the training programme. WHY T & D : WHY T & D No one is a perfect fit at the time of hiring and some training & development must take place. Planned development programs will return values to the organization in terms of : increased productivity reduced costs Morale Flexibility to adapt to changing requirements Slide 4: Moulds employees’ attitude Helps them achieve better co-operation Creates greater loyalty to the organization Reduces wastage and spoilage Reduces constant supervision Improves quality Training Process : Training Process Determine the mission of the org Job description Training needs assessment Decide most imp objective/priorities Evaluate the curriculum Evaluate the Result of Training TYPES OF TRAINING : TYPES OF TRAINING On the job: Orientation Apprentice Committee assignments Off the job: Vestibule Role playing Lecture Case discussion Conference Slide 7: Decision making: In basket Business games Case studies Role play Responsible for Training : Responsible for Training Top Mgmt – Frames the Training policy HR Dept – plans, establishes and evaluates Supervisors – implement and apply development procedure Employees – provide feedback, revision and suggestions http://www. authorstream. com/Presentation/amit. kursija-217224-training-development-appraisals-collective-bargaining-compensation-competency-employee-relations-hr-hrm-human-reso-education-ppt-powerpoint/ Training and Development : Training and Development Definition : Definition Training is the formal and systematic modification of behavior through learning which occurs as a result of education, instruction, development and planned experience. Development is any learning activity, which is directed towards future, needs rather than present needs, and which is concerned more with career growth than immediate performance. Training, Development, and Education : Training, Development, and Education HRD programs are divided into three main categories: Training, Development, and Education. Training is the acquisition of technology, which permits employees to perform their present job to standards. It improves human performance on the job the employee is presently doing or is being hired to do. Also, it is given when new technology in introduced into the workplace. Development is training people to acquire new horizons, technologies, or viewpoints. It enables leaders to guide their organizations onto new expectations by being proactive rather than reactive. It enables workers to create better products, faster services, and more competitive organizations. It is learning for growth of the individual, but not related to a specific present or future job Training, Development, and Education : Training, Development, and Education Education is training people to do a different job. It is often given to people who have been identified as being promotable, being considered for a new job either lateral or upward, or to increase their potential. Unlike training, which can be fully evaluated immediately upon the learners returning to work, education can only be completely evaluated when the learners move on to their future jobs or tasks. Distinction between Training and Education : Distinction between Training and Education The following table draws a distinction between training and education more clearly. Training Education Application Theoretical orientation Job Experience Classroom learning Specific Tasks General concepts Narrow perspective Broad perspective Distinction between Training and Development : Distinction between Training and Development Learning Training Development Who Non-managers Managers What Technical Theoretical Why Specific job General When Short term Long term Purpose of Training : Purpose of Training To increase productivity and quality To promote versatility and adaptability to new methods To reduce the number of accidents To reduce labour turnover To increase job satisfaction displaying itself in lower labour turn- over and less absenteeism To increase efficiency When does the need for training arise? : When does the need for training arise? The installation of new equipment or techniques A change in working methods or products produced A realization that performance is inadequate Labour shortage, necessitating the upgrading of some employees A desire to reduce the amount of scrap and to improve quality An increase in the number of accidents Promotion or transfer of individual employees. Ensures availability of necessary skills and there could be a pool of talent from which to promote from. Advantages of Training : Advantages of Training 1. Leads to improved profitability and/or more positive attitudes toward profits orientation. 2. Improves the job knowledge and skills at all levels of the organization. 3. Improves the morale of the workforce. 4. Helps people identify with organizational goals. 5. Helps create a better corporate image. 6. Fasters authentically, openness and trust. 7. Improves the relationship between boss and subordinate. 8. Aids in organizational development. 9. Learns from the trainee. 10. Helps prepare guidelines for work. Disadvantages of training : Disadvantages of training 1. Can be a financial drain on resources; expensive development and testing, expensive to operate? 2. Often takes people away from their job for varying periods of time; 3. Equips staff to leave for a better job 4. Bad habits passed on 5. Narrow experience Areas of Training : Areas of Training The Areas of Training in which training is offered may be classified into the following categories: Knowledge Here the trainee learns about a set of rules and regulations about the job, the staff and the products or services offered by the company. The aim is to make the new employee fully aware of what goes inside and outside the company. Technical Skills The employee is taught a specific skill (e. g. , operating a machine and handling computer) so that he can acquire that skill and contribute meaningfully. Areas of Training Conti. : Areas of Training Conti. Social Skills The employee is made to learn about himself and other, develop a right mental attitude, towards the job, colleagues and the company. The principal focus is on teaching the employee how to be a team member and get ahead. Techniques This involves the application of knowledge and skill to various on-the-job situations. In addition to improving the skills and knowledge of employees, training aims at clouding employee attitudes: When administered properly, a training programme. It will go a long way in obtaining employee loyalty, support and commitment to company activities. Issues in Employee Training : Issues in Employee Training Communications: The increasing diversity of today's workforce brings a wide variety of languages and customs. 2. Computer skills: Computer skills are becoming a necessity for conducting administrative and office tasks. 3. Customer service: Increased competition in today's global marketplace makes it critical that employees understand and meet the needs of customers. 4. Diversity: Diversity training usually includes explanation about how people have different perspectives and views, and includes techniques to value diversity Issues in Employee Training Conti. : Issues in Employee Training Conti. 5. Ethics: Today's society has increasing expectations about corporate social responsibility. Also, today's diverse workforce brings a wide variety of values and morals to the workplace. 6. Human relations: The increased stresses of today's workplace can include misunderstandings and conflict. Training can people to get along in the workplace. 7. Quality initiatives: Initiatives such as Total Quality Management, Quality Circles, benchmarking, etc. , require basic training about quality concepts, guidelines and standards for quality, etc. 8. Safety: Safety training is critical where working with heavy equipment, hazardous chemicals, repetitive activities, etc. , but can also be useful with practical advice for avoiding assaults, etc. Training Process : Training Process Steps in the Training Process : Steps in the Training Process 1. Organizational objectives 2. Assessment of Training needs 3. Establishment of Training goals 4. Devising training programme 5. Implementation of training programme 6. Evaluation of results Organizational Objectives ; Strategies : Organizational Objectives ; Strategies The first step in the training process in an organization is the assessment of its objectives and strategies. What business are we in? At what level of quality do we wish to provide this product or service? Where do we want to be in the future? It is only after answering these related questions that the organization must assess the strengths and weaknesses of its human resources. Needs Assessment : Needs Assessment Needs assessment diagnosis present problems and future challenges to be met through training and development. Organizations spend vast sums of money (usually as a percentage on turnover) on training and development. Before committing such huge resources, organizations that implement training programs without conducting needs assessment may be making errors. Needs assessment occurs at two levels- group and individual. Slide 19: FOR MORE USEFUL EDUCATIONAL PRESENTATIONS AND TECHNOLOGICAL DOCUMENTATIONS LIKE THESE VISIT WWW. THECODEXPERT. COM

Nursing Scope Of Practice And Medical Errors Example

Nursing Scope Of Practice And Medical Errors Example Nursing Scope Of Practice And Medical Errors – Article Example Nursing Scope of Practice and Medical Errors Establishing a clear scope of practice for nurses is very effective in avoiding medical errors. With this said, what are the activities a qualified nurse on duty may perform today? Well, some states now allow nurse practitioners and certified nurse midwives to check on patients and prescribe medications without a physician’s approval (The Future of Nursing: Focus on Scope of Practice - Institute of Medicine, n.d.).However, current laws in many states authorizes that nurses provide direct and indirect patient care such as insuring their safety, comfort, personal hygiene, protection of patients, & performance of disease prevention and restorative measures. To be more specific, among the independent duties of registered nurses are to observe symptoms of illnesses, reaction to treatment & general behavior which becomes the basis of an initiation of emergency or medical procedures. Aside from which, a nurse’s dependent functions w ould include the performance of skin tests, immunization, extraction of human blood & administration of medication. Lastly, among their interdependent function would be to implement appropriate standardized procedures or changes in treatment regimen of a patient after observing signs and symptoms of illnesses or a crucial reaction to treatment (Bailey, L., 2011).Indeed, having a clear scope of practice for nurses will reduce medical errors especially because they can focus on cultivating their knowledge on specific medical functions instead of performing based on general medical knowledge. Aside from that, it is helpful to have clear drug labels, being familiar with medication storage, & knowledge in proper drug use and monitoring to avoid cases of medical malpractice and errors (American Nurse Today, n.d.).Bibliography:The Future of Nursing: Focus on Scope of Practice - Institute of Medicine. (n.d.). The Future of Nursing: Focus on Scope of Practice - Institute of Medicine. Retriev ed May 20, 2014, from http://iom.edu/Reports/2010/The-Future-of-Nursing-Leading-Change-Advancing-Health/Report-Brief-Scope-of-Practice.aspx?page=2\Bailey, L. (2011). An Explanation of the Scope of RN Practice Including Standardized Procedures. California, USA: Department of Consumer Affairs.American Nurse Today. (n.d.). American Nurse Today. Retrieved May 20, 2014, from americannursetoday.com/article.aspx?id=6356&fid=6276

MCAS essays

MCAS essays The whole Mcas testing is simply the plot of anxious politicians trying to make themselves look appealing in the lime light. They put kids like us through this horrible stress and agony so they will have an education reform to make. They give huge curriculums that are near impossible to accomplish unless school was extended by 2 hours a day and by excluding summer vacation. Teachers are never ready to teach all of this, half of it they were never taught themselves. Also, making it a requirement to pass high school is eronious. To say that a child has to know the field excavation plan of a ecologically stable grassland is completely irrelevant to the future they may plan in culinary arts. The MCAS are unfair, outrageous, and just a way for politicians to boost their ...

5 Simple Ways to Stay Productive and Reach Success

5 Simple Ways to Stay Productive and Reach Success When things go wrong, or just aren’t moving forward the way we’d like, it’s easy to point fingers. That guy didn’t do what he was supposed to. I was waiting for her to go first. I just didn’t have time. Yet in most cases, the obstacle to our success is pretty clear-cut: it’s us. Here are five ways to  stay productive and succeed.1.  Tackle Your Work ImmediatelyProcrastinating is so easy- it can be hidden under the guise of â€Å"prioritizing.† Human nature being what it is, tasks put off for â€Å"later† will always be theoretical, just out of the reach of the to-do list. Going ahead and doing something, even if it’s not terribly convenient or enjoyable, brings it back to being a tangible achievement. Think how satisfying it’ll be to check it off.2.  Embrace The Possibility of FailureSure, you might fail. Guess what? If you do, the world doesn’t stop. Don’t let your fear of failure or your intim idation dictate your next move, because you will absolutely miss growth and opportunities if you can’t even get started.3. Own  Your IdeasYou had the great idea to begin with, so steer it confidently as you bring it to life. You bring skills and a unique perspective to the table- so even if others are having trouble sharing your vision, that doesn’t mean stop. It means keep moving, adapt if necessary, and know that your instincts are valid. It’s okay to be confident in your abilities.4. Turn Fault Into an OpportunityAnalysis is good, finger-pointing is not. Figuring out how things went wrong should be part of any development process, but find ways to make that a constructive session. Ask how things can be fixed and what specifically you or a colleague can do to improve the result moving forward.5.  Continue Learningâ€Å"I didn’t know† isn’t an excuse†¦it’s a cop-out. If you don’t actively learn from everything going a round you, don’t be surprised if you’re suddenly feeling left behind as others around you grow and change and move forward. Similarly, learning from the past can keep you from making mistakes over and over or getting disappointing results†¦again.The good news is that if you’re blocking your own success, you can also be the hero for removing that obstacle. No super-strength necessary, just a willingness to keep your head up and be proactive.Read More at Lifehack

Strategy for BPM Distribution Company Essay Example | Topics and Well Written Essays - 1500 words

Strategy for BPM Distribution Company - Essay Example Before getting further deep, the report will begin with a brief overview of the music distribution industry. Music distribution Industry: Overview Music distribution industry is a part of Media and Content Industries (MCI), which takes into account music publishing, video and motion picture production, broadcasting and distribution, and several other information services. The companies belonging to this industry mainly remains involved in producing musical recordings, generating in-broadcast revenues, music distribution and licensing rights for using music. Germany is ranked at the third position in terms of music sales. Globally, US top the charts with a staggering turnover of $15 billion per annum. Moreover, the industry is also forecasted to grow at a rapid pace. However, the biggest threat of this industry is illegal downloads and pirated cassettes. With the development of information and technology, companies around the world are redesigning their distribution pattern and focusing more on digital distribution. Some of the major companies of this industry are Sony Music Entertainment, Universal Music Group, Warner Music Gro up, German firm Edel etc (IFPI, 2013). The industry is also characterized by the presence of numerous small music distribution firms. Recommended Business Strategy Business strategies are generally classified into three broad categories namely differentiation strategy, focus started and cost leadership strategy. The existing strategy of BPM is focus strategy. The company mainly focuses on a specialized segment of market. Its main customer group is local independent shops. The company has been extremely successful with this strategy, but due to technological advancement and increasing popularity of web based music shops and online download the local independent shops are losing their market share. As a result of this, the demand for vinyl and CD’s are reducing day by day and BPS is finding difficulties to maintain the desired sales volume. In order to deal with this situation, the company is recommended with the following strategies: - The company is recommended to consider the use of digital distribution in order to get success in the market. In order to pursue this strategy, the company should try to acquire digital distribution rights from the music production companies. This will allow the company to target those customers, who prefers to download music rather than buying CDs or DVDs. It is also recommended to the company that they should not focus on a particular group of customer, but the focus should be on mass customers. The company only sell their products to the retailers, but they can also consider selling products directly to the end consumers. This strategy will allow the company to earn more profits. The company is recommended to adopt differentiation strategy, rather than pursuing focus strategy. Although, the company does not have any scope of offering differentiated products and services to the customers, the only way by which they can differentiate their product line is through stocking different music genre. There is a long list

Commercial Passenger Airline Service Industry Research Paper

Commercial Passenger Airline Service Industry - Research Paper Example Most of the small aircrafts offer exclusively business classes thereby carrying only a few people who are willing to pay a higher charge for the high quality services (Cento 11). Apparently, the demand and supply of the airline services is dependent on a number of factors. Some of these factors are positive attributes which boost the industry to become more competitive as opposed to other modes of travel. The negative factors affect the profitability index of the airlines as they record low revenue from reduced. FACTORS AFFECTING DEMAND OF AIRLINE SERVICES The airline industry goes through turbulent times while in other seasons, the business sprouts. This is due to a number of factors that affects the demand for the services of the airline industry. Some of these factors are controlled by the industry while others are not easily controlled by the industry (Shaw 34). For example, some natural factors that affect the demand for the services of the airline industry are not easily contro lled by the airline industry. Therefore, it is in the best interests of the airline industry to make sure these factors are not adversely affecting the demand for the services. The first factor that affects the airline industry is political stability. The politics in different places of the world are dependent on the political environment. Politics is an aspect that affects virtually every service and production industry (Fojt 22). This is due to the political orderliness that comes when the political environment is stable. When the political environment is stable, there is perfect supply and demand for services and products in the market. This is the same approach that is used in the airline industry. Many people would like to travel when the political environment is calm. For example, when there is political tension in a particular country, many people fear for their lives. As such they are not likely to travel to such places. This will affect the airline industry as it will strug gle with a low demand for its services (Ben-Yosef 23). Apparently, many people are not likely to travel when there is political instability in a country. In some instances, many people would prefer to postpone their vacations when there is political instability in an area. This will have direct and dire effects on the airline industry since there will be a low demand for the services and products of the airline companies (Cento 7). However, when there is political stability in most places where the industry operates, there are many people that feel the urge to travel. This will ultimately increase the demand for the services of the airline industry. Security is one factor that affects the demand for many services and products in the world. Security is an ultimate factor that affects their demand and supply for services. For example, when there is insecurity in an area, the demand and supply of services and products will be halted. In some instances, there is a curfew due to security reasons. As such, business operations are limited to the stated times. This is the same scenario that happens in the case of demand for airline services. Many people prefer secure places when they are traveling. As such, they will only consider traveling when there is steadfast security. Though airline industry tries to limit cases of insecurity, some instances are not controllable. For example, when there were terror attacks in September 11th, many people felt that the security

Team Leadership Case Study Example | Topics and Well Written Essays - 1250 words

Team Leadership - Case Study Example Furthermore, the team lacks excellence standards through which individual performance can be assessed. Individual performance should be established at each level in order to identify and correct any wrong doings (Martin 253). With lack of such essential qualities of effective teamwork, it can really be very difficult for the team to attain its goals. Jim should intervene immediately if he wants his team to achieve effectively and with ease its goals. Since his group comprises of individuals with very high expertise, Jim can utilize this opportunity and intervene from within. As an executive leader he should have a clear SWOT analysis of his team in order to approach situations strategically. This will help him to utilize every opportunity/strength the team is exposed to appropriately while avoiding the team weaknesses as well as overcoming the threats. Nevertheless, his intervention should be task oriented even though relational actions may also come into play at times (Martin 254). Jim’s group seems to have no problem with their leader but rather have a problem with what they are expected to do. Jim should define to each individual clearly what he expects of him/her and the exact goal they are expected to achieve. ... Structuring here implies that members’ strengths as well as weaknesses needs to be studied in order for each member to be allocated what they can do best. Decision making is also of equal importance in the process of leading, as it facilitates the process of attaining results. Jim should also ensure that standards are maintained at every step through a constant monitoring and evaluation process. A close analysis of the group will enable him to identify any misunderstandings within the group, and rectify them before they become a major problem. Local Cancer Health Team Teamwork is all about proper communication, listening and understanding each other. Without these qualities group effectiveness which plays a critical role in teamwork is not going to be achieved. Team effectiveness aims at ensuring that tasks are accomplished within the stipulated time, as well as maintaining a strong teamwork. This team may actually fail to accomplish their vision due to poor developments withi n the team. Each individual should be accorded respect in what she/he has been allocated in the team and no one should feel superior over the other. Since within this team other members feel that they know more than others, the team is likely to lack cohesiveness as conflicts may arise (Martin 255). In this team problems are arising from both internal tasks and relations since the two exist co-currently. Conflicts resulting from tasks are likely to spread to internal relations where other team members will feel undermined. As much as it is team work, no one should be looked down upon since it is expected that duty allocation is based on specialty. Doctors in this team however are overstepping their mandate to an extent that they are

Purposal Essay Example | Topics and Well Written Essays - 500 words

Purposal - Essay Example care profession grew I came to the realization that there was a significant lack of the application of leadership thinking and development of employee skill. This aspect combined with my thirst for learning new principles and theories which would be applicable to my organization and update my knowledge in leadership. Based on these goals to enhance my leadership skills I have chosen to do a master program in HR and Change Leadership as a strategic move which would allow me to improve the health service and explore ways that would aid health care employees perform superiorly. How this leadership doctoral program helps to meet my needs is in the way it’s not just a distinctive degree program but also it focuses on the application of theory to real life situations. This would facilitate my leadership and educational goals in the way I can tackle various challenges at work with solutions based on an understanding of leadership and organizational theory. Furthermore the course fulf ills my need in the way it enables me to maintain a reasonable work-life balance and thoroughly examine various aspects of the healthcare industry and how leadership can be used as a strategic tool to bring about accelerated social, cultural, administrative and technological change in the field. There are numerous learning aspects as far as this course goes, that contribute to my healthcare profession. Firstly due to the process of preparing for the numerous assigned HR readings and interacting with my peers and learning from their work experiences in diverse backgrounds has been a great help. From the basic elements which have molded my perception towards the critical role that Human Resource plays in the success and future of an organization. This field has facilitated not just my ability to be innovative and creative professionally but also helped me gain more experience and insight into the health care field. Through active participation in group discussions I have learnt how various

Seizures and school nurse Dissertation Example | Topics and Well Written Essays - 2500 words

Seizures and school nurse - Dissertation Example In line with this, the Epilepsy Foundation (2011) has recently reported that there are as much as 120,000 individuals below the age of 18 years old are going through seizure and that between 75,000 to 100,000 of these young people are experiencing seizure attacks are under the age of 5 years old. On top of this figures, approximately 326,000 school-age children are suffering from epilepsy at the age of 15 years old (ibid). Considering the number of school-age students who may anytime go through seizure attack, this report will focus on describing how the school nurse should function as the coordinator of epileptic students in school and within the community circle. To allow the readers gain better understanding about this subject matter, the etiology of epilepsy, its presenting signs and symptoms, and the appropriate medical treatment, medication and its side-effects. Eventually, a literature review will be conducted to determine the best educational accommodations available to the s tudents including the organizations or special support that should be made available to epileptic students and parents based on the students concerns as they progresses through elementary, middle, and high school years of education will be explored in details. Literature Review Etiology of the Disease Etiology of epilepsy is multi-factoral by nature. Even though one can be more predominant than the other, there are some studies suggesting that the main causes of epilepsy are mostly combined genetic factors, developmental factors (i.e. birth asphyxia, malformation of the cortical or vascular development), or diseases that are often associated with epilepsy (i.e. neurodegenerative disorder, CNS infection, tumor, autoimmune disorders, hippocampal sclerosis, idiopathic generalized epilepsy, cerebrovascular diseases, cryptogenic) (Shorvon, Andermann, & Guerrini, 2011, p. 113; Silva, 2009; Wyllie, Gupta, & Lachhwani, 2005, p. 348, 351; Maudgil, 2003, p. 3). Aside from inheritable health c onditions like tuberous sclerosis, metabolic syndrome or chromosomal aberration; patients with history of alcoholism, head injury or head trauma, stroke, or the presence of vascular diseases could also trigger epilepsy (Shorvon, Andermann, & Guerrini, 2011, pp. 114 – 115; Wyllie, Gupta, & Lachhwani, 2005, p. 351). Presenting Signs and Symptoms In general, the presenting signs and symptoms of epilepsy includes: loss of consciousness or confused memory, fainting followed by excessive fatigue, excessive involuntary body movements of the arms and legs, the loss of muscle tone or movement, disturbances in the patient’s mood, behavior, sensation and perception (Silva, 2009). In case the student is going through a simple partial seizure, Silva (2009, p. 33) revealed that the school nurse should be able to observe â€Å"visual, auditory, olfactory, gustatory, or vertiginous misperception or hallucinations†. In line with this, the student may show signs of finger or hand shaking or the uncontrollable jerking of the mouth (Wagner et al., 2009). In some cases, the student may end up talking without any sense or complain about dizziness, unpleasant sights, odors, sounds, or taste in case the patient is still conscious. In case the stud

SAM 344 UNIT 1 Essay Example | Topics and Well Written Essays - 250 words

SAM 344 UNIT 1 - Essay Example the past, top administrators of sports organizations used to dictate or make decisions in consideration to other factors, overlooking the characteristics of the target market segments. But they have realized that failure to take into consideration their needs, tastes and preferences, along with their attitudes and beliefs towards the products and services is counterproductive to the marketing gains made. Thus the sports organizations are today investing in efforts to acquire information regarding their target market segments (Chelladurai, 2006). Knowing the behaviors, attitudes, tastes and preferences of the target audiences is alone enough for firms to determine the sports marketing match. To do this, marketing research is needed. Marketing research helps an organization to have an idea of the hearts and thoughts of the sports fanatics. In the process, they acquire knowledge of who the fans are, whether they are excited or satisfied, what should be sponsored, and the various ways in which the sports sponsorship will influence customers (Chelladurai, 2006). The twenty-first century witnessed major changes in the demographic characteristics of the target audience. A case in point was women’s growing interests in sports. As fanatics in the sports industry transform, marketers ought to be continuously informed of their changing demographic characteristics as well as their interests. They must also assess the impacts that their sports sponsorship programs have on consumer behavior (Chelladurai, 2006). Finally, as marketers look into other factors dictating sports marketing, they need to understand that fan satisfaction, growth rate and loyalty are all significant considerations in marketing

Seizures and school nurse Dissertation Example | Topics and Well Written Essays - 2500 words

Seizures and school nurse - Dissertation Example In line with this, the Epilepsy Foundation (2011) has recently reported that there are as much as 120,000 individuals below the age of 18 years old are going through seizure and that between 75,000 to 100,000 of these young people are experiencing seizure attacks are under the age of 5 years old. On top of this figures, approximately 326,000 school-age children are suffering from epilepsy at the age of 15 years old (ibid). Considering the number of school-age students who may anytime go through seizure attack, this report will focus on describing how the school nurse should function as the coordinator of epileptic students in school and within the community circle. To allow the readers gain better understanding about this subject matter, the etiology of epilepsy, its presenting signs and symptoms, and the appropriate medical treatment, medication and its side-effects. Eventually, a literature review will be conducted to determine the best educational accommodations available to the s tudents including the organizations or special support that should be made available to epileptic students and parents based on the students concerns as they progresses through elementary, middle, and high school years of education will be explored in details. Literature Review Etiology of the Disease Etiology of epilepsy is multi-factoral by nature. Even though one can be more predominant than the other, there are some studies suggesting that the main causes of epilepsy are mostly combined genetic factors, developmental factors (i.e. birth asphyxia, malformation of the cortical or vascular development), or diseases that are often associated with epilepsy (i.e. neurodegenerative disorder, CNS infection, tumor, autoimmune disorders, hippocampal sclerosis, idiopathic generalized epilepsy, cerebrovascular diseases, cryptogenic) (Shorvon, Andermann, & Guerrini, 2011, p. 113; Silva, 2009; Wyllie, Gupta, & Lachhwani, 2005, p. 348, 351; Maudgil, 2003, p. 3). Aside from inheritable health c onditions like tuberous sclerosis, metabolic syndrome or chromosomal aberration; patients with history of alcoholism, head injury or head trauma, stroke, or the presence of vascular diseases could also trigger epilepsy (Shorvon, Andermann, & Guerrini, 2011, pp. 114 – 115; Wyllie, Gupta, & Lachhwani, 2005, p. 351). Presenting Signs and Symptoms In general, the presenting signs and symptoms of epilepsy includes: loss of consciousness or confused memory, fainting followed by excessive fatigue, excessive involuntary body movements of the arms and legs, the loss of muscle tone or movement, disturbances in the patient’s mood, behavior, sensation and perception (Silva, 2009). In case the student is going through a simple partial seizure, Silva (2009, p. 33) revealed that the school nurse should be able to observe â€Å"visual, auditory, olfactory, gustatory, or vertiginous misperception or hallucinations†. In line with this, the student may show signs of finger or hand shaking or the uncontrollable jerking of the mouth (Wagner et al., 2009). In some cases, the student may end up talking without any sense or complain about dizziness, unpleasant sights, odors, sounds, or taste in case the patient is still conscious. In case the stud

Hotseating evaluation Essay Example for Free

Hotseating evaluation Essay I played Benvolio in the hot seating exercise. The majority of the questions were asked about my relationship with Rosaline. The first and the most challenging question that I has asked in role was: If youd have to chose between your family and Rosaline, which one would you chose?. I found it very difficult to answer, because Benvolio does love Rosaline very much, but would he leave his family, who has raised him for all of his life, for a girl? I believed that at that point Benvolio would leave almost everything for Rosaline. He was blinded by love and his family wanted revenge, whilst the only thing he wished was peace. Benvolio had deep feeling towards Rosaline and he truly believed that he has the power to win her heart and erase the hatred, only if he would give her time. Another quite interesting question from Plub was raised How did I know that Rosaline is not going to kill me in the elections of The Prince of Cats?. My answer was again referring to the fact that Benvolio was extremely in love with Rosaline It was in her eyes. She couldnt do it. This shows that Benvolio believed only the best of the girl. This hotseating exercise made me more optimistic that the peace can be achieved between the two families, because Benvolio showed strong feelings of love for Rosaline. Feelings that are strong enough, I believe, to destroy her hatred. Rosaline had already shown some moments of hesitation (she didnt hurt Benvolio in the end of the elections of The Prince of Cats) of her dedication to revenge. Therefore if he keeps on trying to win the revolutionary girls heart, I am sure that he can achieve the aim. The fighters without the leader will fall apart and slowly the massive hatred between the families will disappear. But on the other hand, I believe that the oldest generation will try to continue the war, but they are too aged and tired to accomplish anything recognizable. During hotseating I discovered that Benvolio is very straight-forward and open-minded person, who is not afraid to talk about his feelings. His character is sweet and gentle. But on the other hand after diving into his mind, I learnt that he was more blinded by love towards Rosaline that I thought All the answers to the questions were about creating a better impression of Rosaline that she is not a bad person by wanting revenge, just confused and hurt. I also wanted to put across Benvolios sense of hurt, because Rosaline is rejecting his love, by facial expressions and petite gestures. Reason of the choice of still images Still image one The first still image introduces the situation the hatred and suppressed urge to fight with each other, which is also referring to the theme of the play. Furthermore the first two characters, Valentine and Rosaline, both lost somebody dear to them in Shakespeares play Romeo and Juliet, therefore are very revengeful. Even more significant is the fact that Valentine and Rosaline are representatives of the opposite families: Montagues and Capulets. This noteworthy detail and their violent movement suggest that there is really no truce existing between the two families. Still image two Benvolio is offering Rosaline his love, whilst she is still devastated because of the loss of Romeo. This as well is one of the main points of the play: Benvolio is trying to stop the endless fight by opening her eyes. But Rosaline is blinded and deaf by the dead love. The scene shows the levels of power to emphasize that Rosaline is the one who makes decisions whether to be on the same side of Benvolio or not. Still image three In the still image Revenge vs. Passion the levels of power are greatly highlighted. The situation is similar to Still image two, but in this scene Rosalines feelings have developed from mourning to hatred and revenge. This darkness has filled her heart and she cant even look at people who care for her, because they might distract her from the mission. From the mission of revenge. It is the ultimate theme of the play: Is Rosalines hatred strong enough to carry out the revenge or Benvolio will stop her with his passion full of love. Still image four Rosaline goes to the tomb to steal the sword that lies between Romeo and Juliet. It is the turning point of the play, because now Rosaline has dangerous weapon. As previous still images have shown, Rosaline is full of rage and wants to spill the blood. And now she has the right tools for it. There is high range of tension, because Rosaline is having a monologue with dead Juliet her jealousy and disgust, as well as nasty insultings became more powerful with each sentence. This suggests that she is confident and ready to have the revenge. Still image five The election for Prince of Cats has commenced. We chose this still image to show the audience will officially peace begin or revenge takes its chance. People on Rosalines side represent the rage and eager to fight, while Petruchios side is full of peace. As well as we can see from the still images, there are more people on Rosalines side, which means that the revenge will continue. Alice is in between the two leaders. With that point we wanted to represent the fact that she loves Petruchio, but the urge to fight it too strong. Still image six The last still image signifies the testing of Rosalines love and revengeful feelings. She lays her sword on Benvolios chest. Rosaline does not cut nor hurt him; however she has the chance, which means that even though her heart is full of hatred, there is hope for it to cool down. There is hope for peace. But still the war hasnt ended, because nobody laid their weapons down.

Article Analysis on the Global Economic Crisis

Article Analysis on the Global Economic Crisis Table of Contents INTRODUCTION GLOBAL BANKS: A WORLD OF PAIN Citigroup: Citi never reaps Greece Economy: Running on Empty CONCLUSION Bibliography INTRODUCTION This paper is about the discussion on the recent the economist article based on global banks: a world of pain, Citi group: Citi never reaps and Greece economy: running on empty. GLOBAL BANKS: A WORLD OF PAIN[G1] Bail-out big banks: In my opinion, the bailout happens, when the money of the bank is in the struggling entity to prevent its complete collapse. The world largest banks are connected through a mesh of short term loans which provide credit guarantee and financial contracts of others. This connection is a risky one that can also be a cause for a big bank to bail out. The economic crisis may also happen because of the doubts aroused in the ability of a single financial firm to meet its prescribed responsibility and to repay their loan. The bank regulation can improve in requiring some reserve ratio during the thriving times. Another way is to limit the percentage funding which come from the short time money market. (Pettinger 2009) Giant Firms proved hard to manage subsidiaries and struggled to be built common system: In my opinion, the giant firm may fail to build a common system may be because of the disappointed employees of the firm which may be because of the rules. The big firm won’t be having enough time to check whether the highly talented employee is working for the good on-going project and to know whether he is comfortable with that or not. I also feel that good discussion is a well said example for the consistent growth of the firm. So these giant firms might have not followed the discussion process properly. Priority should also be given for the talented employees to work for the wellness of the firm. The mission and vision should be clearly set and the execution of the process for it should be done accordingly to make their work more easy and it will also pave way for building common system. Basel 3 and complicated regulation and increase the cost: In my opinion, the global and the liquidity rule (Basel 3) can be focussed better than they do now. All the banks will face a strict regulation because of the new liquidity standard, the risk coverage, and the new leverage ratio. Because of the bank capital will also decrease along with the increase in capital ratio for the upcoming years. This will cause problem for some banks. I feel that bank will experience the pressure on Return of Equity (ROE) because of the increase in the capital and the liquidity cost. For this bank have to work in a number of areas and have to work on Basel 3 issues and they have to set priority for the close, mid and for the longer term. Citigroup: Citi never reaps[G2][G3] In my opinion, I agree that the Citi bank had money but they are still in a question of knowing how the straggling financial firm turn out to be. It had a good growth. According to George Moore the chairman of new look committee said that they boost the development of the business till maximum. But the current head is controversy. It’s Michael Corbat[G4] who is the CEO of Citi group. All its branches are shrinking. Corbat(CEO of Citi group) itself[G5] had sold out nearly 60 businesses. Citi had already failed in the stress test in 2012 and 2014and it’s asked not to hike its share. At first the failure deceased Vikram Pandit, the former chief executive and how if this failure continues it will be hopefully Corbat who will be deceased from the Citi group. [G6]It made a mark in the market because of its strength and the responsibility. Certain activities of Citi group are glitches. Usage of property design instead of cash machine by Citi group is a well said example as bec ause it should be the only bank using it. Retail business reduction is uptight. At first they thought of reducing the operation in Dallas and Houston of Texas. But later it was in a stage to extinct the complete state. Its operation in the threat lying areas is also a risk. It will surely provide few or no return. Some rules are more complicated here which makes the customers to move away. Mr.Peabody share his view for this shrinking of Citi group is because of responsibility increased in taking many risky transaction for example bought deals. It is of consuming the seed corn and producing the profit at a later stage. City group comments that it is of helping their customers who are in a verge against drive in the currency and commodity. (Citigroup Citi never reaps 2015) Greece Economy: Running on Empty In my opinion, I am agree that the vital operation initiated by the new prime minister of Greece Mr.Alexis Tsipras asking for the reviled bond out extension of the country is misleading as an awaiting crack from the creditors made the government back and leaning to the close edge made the state economy as liquidation and might more worseness in the country. Unbearable process is only has been provided by the government for fleshing out very few restructurings. After 6 six years the Greek economy showed a little improvement. In the last three months of 2014 there was a fall by 0.2% because of the election. Battering the economy and public finance by political confusion can be of 3 ways as follows: Compulsory revision of bank accounts into less valuable drachmas Political disruption Political storm in public finance Compulsory revision of bank account into less valuable drachmas, some business and house hold are pulled out. Many withdrawals continued, deposit loss which leads to striking capital controls. Out of these some possible help is reined by ECB (European Central Bank). Political disruption is created ambiguity. Holding the domestic project frightened the foreign investors. This will not decrease until or otherwise confidence is created by the government to the investors. Political storm in public finance , it is bond market cut off made the government to struggle to pay the bill. I am agree with the author that the worsening of the finance is because the worse treating of the Greece government. A good among bad is it did not affect the tourism of that country. Mr.Trispas is also in a need to break most of his political promises (Greece’s economy Running on empty 2015) CONCLUSION A complete discussion of the global banks, their struggle in the competitive market because of the emerging local banks and the internal reason for the back struck has been discussed in the paper. [G7]The complication in the regulation made the banking tough. The Basel 3 norms are also complicated which made the banks to have the risk coverage and the liquidity standards. Continuous revision for the banks along with discussions can be made to maked their share in the market consistent. Bibliography Citigroup Citi never reaps. March 7 2015. http://www.economist.com/news/finance-and-economics/21645811-making-money-global-banking-network-difficult-it-alluring-citi. Global banks A world of pain. 7 march 2015. http://www.economist.com/news/finance-and-economics/21645807-giants-global-finance-are-trouble-world-pain. Greece’s economy Running on empty. 7 March 2015. http://www.economist.com/news/finance-and-economics/21645810-political-brinkmanship-has-exacted-heavy-economic-toll-running-empty. 1 [G1]You summarized the articles and did not provide your opinion, I break-down to sub-titles , for each write 150-200 words Search for ready made argument in the net and rephrase it and start in my opinion and I agree or disagree [G2] [G3]Re-write this para As similar what I did with Greece Economy below [G4]What his position [G5] [G6]It is not clear what you want to say , re-write the sentence [G7]Here make summary of the issues above in 4-7 lines

War on Drugs Speech -- essays research papers fc

WAR ON DRUGS SPEECH   Ã‚  Ã‚  Ã‚  Ã‚   The following speech is to be presented to the youth of America currently enrolled as High School Students. The topic of the War on Drugs directly coincides with the War on Terrorism. In order to stop terrorism, the funding through drugs must be stopped. The presenter will be using first person speech to make for a more personable presentation. On September 11th the United States became the victim of terrorism on our own shores. Many of you here are very aware of the Al Queda by now, and the name of Osama bin Laden has become a household term. I come to you today with a request for your support to help me fight the War on Terrorism along with me. We must first start by hitting the terrorist where it counts, which is their bank account that is funded by drug money. We must come together and stop the use of drugs in order to stop these acts of terrorism from occurring around the world. According to the Office of National Drug Control Policy, â€Å"Drug use hurts our families and our communities. It also finances our enemies,† (Walters). I come to you today as an ally against the War on Drugs. With your help, together, we can stop the drug funding of terrorist organizations right here in your own neighborhood. Accomplishing this mission will require the help from every individual in this room. No one here is insignificant when it comes to the mission of fighting the War on Drugs and ending terrorism. Even if you have never...

Tess Essay -- essays research papers

Tess Durbeyfield is a victim of both external and internal forces. Passive and yielding, unsuspicious and fundamentally pure, she suffers a weakness of will and reason, struggling against a fate that is too strong for her to overcome. Tess falls victim to circumstance, society, and male idealism. Tess may be unable to overcome these apparent difficulties is destroyed by her ravaging self-destructive sense of guilt, life denial and the cruelty of two men. It is primarily the death of the horse, Prince, the Durbeyfield’s main source of livelihood that commences the web of circumstance that envelops Tess. The imagery at this point in the novel shows how distraught and guilt ridden Tess is as she places her hand upon Prince’s wound in a futile attempt to prevent the blood loss that cannot be prevented. The imagery is equivalent to a photographic proof - a lead-up to the events that will shape Tess’s life and the inevitable â€Å"evil† that also, like the crimson blood that spouts from Prince’s wound, cannot be stopped. The symbolic fact that Tess perceives herself to be comparable to a murderess is an insight into the murder that she will eventually commit and is also a reference to the level of guilt that now consumes her. â€Å"Nobody blamed Tess as she blamed herself... she regarded herself in the light of a murderess.† Tess views herself as the cause of her family’s economic downfall. Tess’s parents, aware of her beauty, view Tess as an opportunity for future accumulation of wealth. With the unfortunate circumstance of Prince’s death Tess, is urged to venture from the â€Å"engirded and secluded region† of Marlott to seek financial assistance from the D’urberville’s in nearby Trantridge. It is here in Trantridge that she first encounters the sexually dominating and somewhat demonic Alec D’urberville. Alec’s first words to Tess, â€Å"Well, my Beauty, what can I do for you?† indicate that first impression of Tess is only of sexual magnetism. Alec then proceeds to charm Tess by pushing strawberries into her mouth and pressing roses into her bosom. These fruits of love are an indication of Alec’s lust and sexual desire for Tess as he preys upon her purity and rural innocence. Tess unwillingly becomes a victim to Alec’s inhuma ne, violent and aggressive sexual advances. Alec, always the master of opportunities, takes advantage of her while alone in the woods and proceeds to rape ... ...as subjected her to the cruelty of love. Tess, a victim once again is now broken both spiritually and emotionally. It is at this point in the novel that she begins to come to the realization that her beauty is part of the cause of her destruction. In answer to this she dons her oldest field gown, covers half her face with a handkerchief, and snips off her eyebrows to â€Å"keep off these casual lovers†. Unfortunately for Tess she has come to this realization to late. She now is unable to save herself from Alec’s lustful actions and Angel’s idealized reasoning. The potent tragedy of Tess’s life is that her decisions have always been made with good and pure intentions, but have resulted in damaging consequences. Tess is undoubtedly a victim as misery punctuates her life. Tess is a victim of circumstance in that her individuality makes little difference to her fate. She is a victim of society in the sense that she is a scapegoat of narrow-mindedness among her fellow man. She is a victim of male ideology on the grounds that her powers of will and reason are undermined by her sensuality. Tess herself sums up her own blighted life best, â€Å"Once a victim, always a victim - that’s the law†.

How Smart phone impact on Human life Essay

World is ever changing and advancing in the science and technology. These days it seems hard to escape the presence of technology. Most people will praise the many technological gadgets that they use in their everyday lives. Many of us depend on it to get us through the day, to do our work, to get around, and to be in touch with the society, family and friends. Technology is evolving at a very fast rate, and what most people did not even think could be real a few years ago is now becoming a reality. Some of the most important technological device is smart phones. It has greatly affected many aspects of our lives. Today the Smart phones, high-end mobile phones built on a mobile computing platform, with more advanced computing ability and connectivity than a contemporary feature phone, are now replacing Personal Computers (PCs). They have now taken the world by storm, and a lot of people could not imagine what life would now be like if they did not have the internet, email, and chat features on their phones at their disposal. According to the Guardian newspaper in U.K. (on 4 August 2011), smart phones (such as Blackberries, iPhones and Androids) sales increased from 4% in 2005 to 48% in 2011, 50% of people claim to use the mobile internet equally at home and outside their residence, 47% of teenagers admit using their smart phones in the toilet while only 22% of adults confessed to the same habit, and mobile-addicted teens are more likely than adults to be distracted by their phones over dinner and in the cinema. Statement of the problem Smart phones have become an attractive option for sensing human and social behavior. As phones are usually kept in relatively close proximity and contain many useful sensors that can record contextual and user activity cues (e.g. location, application usage and calling behavior). They can be effectively used in everyday life. This research focuses on Impact of Smartphone on human life Objective of the study The objective of this study is to find out how Smartphone‘s are impacting the human life as changing the life style and culture. And also to understand the positive and negative aspects of Smartphone on the society. This study will focus on impact of Smartphone on everyday life At the end, the study will summarize the impact and conclude based on wide range of impacts that Smartphone‘s have on society. This research will also recommend solutions, in order to reduce the negative impacts of Smartphone‘s and also realizes more benefits of this technology. Keywords: Smart phones, human life Research questions: 1 2 3 Research methodology Research design Sampling and sampling frame Sample size Survey method Questionnaire design Today‘s Smartphone‘s has been around since last six years when Apple introduced the Smartphone in mass consumer market, but in reality the Smartphone has been in market since 1993. The different between today‘s Smartphone and early Smartphone‘s is that early Smartphone‘s were  predominantly meant for corporate users and used as enterprise devices and also those phone were too expensive for the general consumers [5]. The Smartphone era is divided into three main phases. First phase was purely meant for enterprises. During this phase all the Smartphone‘s were targeting the corporations and the features and functions were as per corporate requirements. This era began with the advent of the very first Smartphone â€â€"The Simon‘ from IBM in 1993. Blackberry is considered as the revolutionary device of this era, it introduced many features including Email, Internet, Fax, Web browsing, Camera. This phase was totally based on Smartphone targeting enterprises [5] [6] [7]. The second phase of Smartphone era started with the advent of iPhone, the major breakthrough Smartphone market in 2007. Apple revealed its first smart phone in 2007. This was the time when first time ever industry introduced the Smartphone for general consumers market [8]. End of 2007 Google unveiled its Android Operating System with the intention to approach the consumer Smartphone market. The emphasis during this time period was to introduce features that the general consumer requires and at the same time keep the cost at lower side to attract more and more customers. Feature like, email, social website integration, audio/video, internet access, chatting along with general features of the phone were part of these entire phone . Third phase of Smartphone was mainly closing the gap between enterprise centric and general consumer centric Smartphone and improvement the display quality, display technology and on top of that also aiming to stabile the mobile operating system, introduce more powerful batteries and enhance the user interface and many more features within these smart devices. This phase logical started in 2008 with the upgrades in the mobile operating system and within last five year there have been several upgrades in Apple iOS, Android and Blackberry OS. The most popular mobile Operating systems (iOS, Android, Blackberry OS, Windows Mobile) and key Smartphone vendors (Apple, Samsung, HTC, Motorola, Nokia, LG, Sony etc.) are concentrating to bring features both in operating systems and devices which will provide exciting feature to enterprise and general consumers. The role of Android has been tremendous during this time period as it provided a great opportunity to all vendors to build devices using the great open source Android technology [8] [9] [10]. 3. Smartphone Growth / Usage The adoption of Smartphone‘s has been tremendous in mainstream consumer markets all over the world. Surveys show that around 42% of mobile subscribers in US use Smartphone‘s, along with 44% of mobile users in 5 major countries of European Union (France, Germany, Italy, Spain, and UK). Media usage on mobile– including browsing the mobile web, accessing application and downloading content saw a major increase and surpassed 50 % in many markets; mobile users have not only adopted real-time social networking on their Smartphone at a growing rate but frequency of access has been also increasing day by day [12]. A UK telecommunications regulator Ofcom, released the following statistics as part of their study on Smartphone usage in the United Kingdom only ï‚ ·Ã¯â‚¬  37% of adults and 60% of teens admit they are highly addicted to their Smartphone. ï‚ ·Ã¯â‚¬  51% of adults and 65% of teens say they have used their Smartphone while socializing with others. ï‚ ·Ã¯â‚¬  23% of adults and 34% of teens have used their Smartphone during mealtimes. ï‚ ·Ã¯â‚¬  22% of adult and 47% of teens admitted using or answering their Smartphone while in the Bathroom The social life has been drastically changed with the introduction of Smartphone‘s and this domain has encountered most of the impacts from use of Smartphone. . Positive Impacts Accordingly to research [32], around 15% of the current world population has some sort of disabilities and also the number of elderly persons increasing day by day. Furthermore, this research shows that, by year 2020 more than 1000 million people over 60 years age will be living on this planet [33]. Keeping this in mind and looking into the capabilities of Smartphone, it is apparent that in such a situation Smartphone will play an important role in the integration process of people with special needs and elderly age. Smartphone‘s are capable to give this group of people the opportunity to live more independently. The more they can do by themselves, the better they  will feel and enjoy the life. Impact of Smartphone‘s on Society 223 Smartphone features like, text to speech, GPS and social Websites are some examples, which can help this group of people to easily remain integrated with society. Using these services and many more features, the target group of people can easily communicate their needs, seek assistance from others and remain connected to society [32]. Even in today‘s busy world Smartphone had also made possible for us to remain connected with our friends and family all the time. Always connected to the Internet through a Smartphone provides a great instrument for individuals for constant communication resulting in great safety for children attending schools or going outside. The classic mobile phones provided this facility for long time but the Smartphone‘s utilizing the same and providing additional convenient capabilities to communicate with children and know their whereabouts anytime [19]. The Smartphone has given an opportunity to individuals to act as a journalist at any point in time and real-time information to society. Smartphone features like the camera, video capture, access to social Websites and nature of always connected to the Internet enable individuals to capture any video at any time and share it with friends and family using social Websites and other Internet based options. Even though the quality of video / image can‘t be that good but the features on social Websites and opinions and comments make it more absorbing and useful [34]. Negative Impacts Addiction to Smartphone is major impact on social life. Surveys show that Smartphone addiction is interfering with our night‘s sleep. According to the survey, 33% of mobile workers admitted that they check their phones for email and message throughout the night. Nearly 50% of those surveyed said, they wouldn‘t even think of going to bed without have their Smartphone‘s tucked under their pillows. This addiction to Smartphone is impacting the social and family life and creating frictions in our lives [34]. Another aspect is that applications installed on Smartphone enabling image and video editing, allowing individuals to manipulate the actual content and provide their version of the content. This shows that most of the time there will be  issues with the authenticity of information received through these channels and it requires further research to ensure its validity and authenticity [34]. According to another research [35], the organizations expect their employees to respond to the emails immediately even after working hours, due to that employee feel compelled to respond to official emails. Many Smartphone users engage in continuous monitoring of their work related emails, which creates compulsive routines of chronic checking and in the long run it is responsible for increased stress. There are evidences that Smartphone usage is responsible to blur the distinctions between the work and family life. The Smartphone causes the employees to take the work into the home domain. As a consequence, the blurring work and family life might lead to a worsened work–family balance. In short, the higher integration of the work and home facilitated by Smartphone result in work–home interference (WHI), which is considered as a potential source of stress that having negative effect on employee social and family life. Cyber bullying is another major issue the society is facing today. The advent of Smartphone and the nature of being connected to internet anytime and anywhere is adding to this issue and making it much severe. It enables student to access irrelevant content while at schools, enables working community to access social Websites and other irrelevant content while at work, and enables youth to access the Internet for inappropriate contents. This highlights minimum control from parents and administration to prevent the users‘ access certain content on the Internet [19]. According to another report by security industries [36], Smartphone‘s and social networking site are likely to become the next target for criminal attacks. Security holes on several Smartphone‘s were exploited and malicious software was found on several Smartphone‘s from different vendors. 5. Conclusion & Future Direction It is true that Smartphone has a sizeable impact on society and other aspects of life. Clearly the enormous usage of these devices by consumers demonstrates the volume of this impact. Consumers are in process of traversing away from the use of conventional cell phone as the Smartphone‘s are beginning the norm of the society. Manufacturers and marketing can be blamed for this hype, but there is no doubt that Smartphone‘s are brining  great features and capabilities to consumers. The key impacts like enable to be always-connected, addiction to phone, single device with all required features, business edge, convenient educational features, apps as new technology, entertainment, best utilization of time, disrespectful behavior, privacy issues, impact on culture, distraction at work & at education Institutes and many more provide us both positive and negative sides of the Smartphone‘s. These positive and negative impacts are secondary, when we look at this existing technology from a different perspective and that perspective is interpretation and perception of Smartphone. There are several ways that we can control and minimize the negative impacts of Smartphone in society. ―Education and Guidanceâ€â€": In order to understand the positive and negative impact of Smartphone it is very important to educate the users on how to use Smartphone‘s smartly. The education should emphasis to enhance the positive impacts and highlight the negative impacts clearly so that the users can take advantages of this exciting technology. ―Security and Access Controlâ€â€": There are several initiatives from different vendors to combat the misuse of Smartphone at workplace and at Universities. SAP, Airwatch, MacAfee and many other vendors provide solutions to control the access of Smartphone within the workplace and Universities. Such measures are very useful in environments, where security of information is the top priority. These can also be useful in controlling the access of Smartphone‘s in Universities to minimize the use of social Websites, minimize the misuse of Smartphone‘s for cyber bullying, cheating in examinations and tests. These mobile management devices will also enable the administrators to remotely control the access of these devices check what services are running on a specific device. ―Polices and Procedureâ€â€": Policies and strict compliance procedure should be in place at workplace and at Universities to ensure the proper use of Smartphone‘s‘. This will enable users to use their phones if it is really required and when the use is really important. In summary, Smartphone can certainly be smart if the vendors, society and technologists understand their responsibility towards usage of these devices smartly in order to get more benefit in business, education, health and social life. It is apparent from above facts that the benefits of Smartphone are tremendous and negative impacts are minor. So it is important to concentrate on how to stop and avoid smartly the misuse of Smartphone rather  trying to stop or avoid use to Smartphone‘s. References Nurfit, 2012,â€â€"Smarphone Addiction and Impact on Societyâ€â€", Wikipedia, 2012, ―Blackberryâ€â€", http://en.wikipedia.org/wiki/BlackBerry http://www.dailymail.co.uk/sciencetech/article-2225149/Windows-8-phone-software-launch- Microsoft-hopes-Jessica-Alba-help-Apple-Google.html http://www.koreatimes.co.kr/www/news/opinon/2012/11/298_117506.html 226 Muhammad Sarwar and Tariq Rahim Soomro

Honors Essay

For how I firmly am resolved you know; That is, not bestow my youngest daughter Before I have a husband for the elder: If either of you both love Katharina, Because I know you well and love you well, Leave shall you have to court her at your pleasure. † In these lines, we are introduced to Baptista, a father who wants to find a husband for his oldest daughter, Katharina. The conflict of the play is also introduced as Baptista has decided that his youngest daughter cannot marry until Katharina does. These lines provide readers with some background information on Baptista and his daughters, as well as their familial relationship. They also reveal that while Baptista loves both of his daughter’s, he is at a loss for how to manage his oldest daughter, Katharina. Exposition Act 1, Scene 1 Lucentio: â€Å"Tranio, since for the great desire I had To see fair Padua, nursery of arts, I am arrived for fruitful Lombardy, The pleasant garden of great Italy;† In these lines, we get the first glimpse of where the setting is. The readers get a chance to see the descriptive environment of Italy with the â€Å"pleasant garden†. We are also introduced to Lucentio and Tranio in this part of the play where they are visiting this part of Italy because they had that desire to go there. Rising Action Act 2, Scene 1 KATHARINA: â€Å"Of all thy suitors, here I charge thee, tell Whom thou lovest best: see thou dissemble not. † BIANCA: â€Å"Believe me, sister, of all the men alive I never yet beheld that special face Which I could fancy more than any other. † KATHARINA: â€Å"Minion, thou liest. Is’t not Hortensio? † BIANCA: â€Å"If you affect him, sister, here I swear I’ll plead for you myself, but you shall have Him. † KATHARINA: â€Å"O then, belike, you fancy riches more:You will have Gremio to keep you fair. † BIANCA: â€Å"Is it for him you do envy me so? Nay then you jest, and now I well perceive You have but jested with me all this while: I prithee, sister Kate, untie my hands. † KATHARINA: â€Å"If that be jest, then all the rest was so. † In these lines, Katharina begins attacking Bianca for no reason at all. Katharina begins questions Bianca out of the blue about which of the suitors does she want the most while Bianca has no clue where this question is coming from, but Bianca assumes that Katharina wants one of the suitors for her and has been acting around her to get what she wanted. Climax Act 3, Scene 2 KATHARINA: â€Å"No shame but mine. I must, forsooth, be forced To give my hand, opposed against my heart, Unto a mad-brain rudesby, full of spleen, Who wooed in haste and means to wed at leisure. I told you, I, he was a frantic fool, Hiding his bitter jests in blunt behavior, And, to be noted for a merry man, He’ll woo a thousand, ‘point the day of marriage, Make friends, invite, and proclaim the banns, Yet never means to wed where he hath wooed. Now must the world point at poor Katherine And say, â€Å"Lo, there is mad Petruchio’s wife, If it would please him come and marry her! † In these lines, Katharina is upset that the groom has not arrived to their wedding yet. And she begins blaming Lucentio for her being forced to marry this guy when she knew what the groom’s plans were. Katharina says that all the groom did it for was the friends and fame of proposing to women then not showing up to the date of the wedding and this made her even more mad, like she wanted to kill somebody. Falling Action Act 4, Scene 1 KATHARINA: â€Å"I pray you, husband, be not so disquiet:The meat was well, if you were so contented. † PETRUCHIO: â€Å"I tell thee, Kate, ’twas burnt and dried away; And I expressly am forbid to touch it, For it engenders choler, planteth anger;And better ’twere that both of us did fast,Since, of ourselves, ourselves are choleric, Than feed it with such over-roasted flesh. Be patient; to-morrow ‘t shall be mended,And, for this night, we’ll fast for company: Come, I will bring thee to thy bridal chamber. † In these lines, Katharina and Petruchio have already married and now they are at Petruchio’s house where he will boss around all of his servants. And Katharina is trying to calm Petruchio down because one of the servants brought out burnt meat and he wanted everything to be perfect for his wife. Resolution Act 4, Scene 5 PETRUCHIO: Why, how now, Kate! I hope thou art not mad: This is a man, old, wrinkled, faded, wither’d, And not a maiden, as thou say’st he is. KATHARINA: Pardon, old father, my mistaking eyes, That have been so bedazzled with the sun That everything I look on seemeth green: Now I perceive thou art a reverend father; Pardon, I pray thee, for my mad mistaking. In these lines, Petruchio seeks an elderly man in the direction they are heading. But Katharina eyes are blinded by looking at the sun for too long and she mistakes the old man for a little girl. But altogether this is after all the arguing that were going on and now they are spending time together on their way to Katharina’s father’s house.

Marketing Diary

ZAGREB SCHOOL OF ECONOMICS AND MANAGEMENT Academic year 2010. /2011. Written by: Tanja Igic Marketing diary Course: Principles of marketing Zagreb, 2010. Topic 1: Competition Uniqueness as an absolute advantage Source: http://www. fashionunited. com/news/leads/custo-and-desigual-in-legal-war-200823070855 (08. 10. 2010. ) The topic I chose as the first one is the legal war between two famous Spanish fashion brands- Custo Barcelona and Desigual. The reason why it is the first entry is because I am very interested in fashion and Desigual is my favourite brand.This summer I went to Spain and I realized that there is a brand very similar to Desigual, both in design and prices. This was the first time that I have heard for Custo Barcelona. Unlike Desigual, Custo is not an internationally known and famous brand. Oppositely, in Spain, the competition between the two is very high. I can even compare it with two major soccer clubs –Real Madrid and FC Barcelona. In most cases, if you pre fer Desigual, you would never buy from Custo and vice versa. Shock for Desigual lovers came in 2008, when Custo Barcelona filed a plagiarism lawsuit against Desigual.Custo accused Desigual for copying its mixtures of patchwork and materials and also for following their shop openings and contacting Custo’s distributors to market its products. No one ever wrote about the end of this lawsuit and that is why I cannot give my comment on the final decision, but I can comment on Custo’s decision about filing Desigual. I consider it as a desperate action of trying to get more of a target market. What they didn’t consider is that Desigual lovers, after this affair, sticked even more with Desigual.Unfortunately for Custo, Desigual is still existing, not only on the Spanish market, but worldwide, and it is stronger than ever. Topic 2: Controversial marketing Shock advertising Source: http://press. benettongroup. com/ben_en/about/campaigns/history/ (02. 11. 2010. ) It was f ew years ago when I heard for Benetton’s and Sisley’s controversial advertisements for the first time. Since then, I have been checking out their new ads every now and then, because they keep shocking me every time I see them. Recently, there has been a new billboard by Sisley on the streets of Zagreb.The picture is representing a young women on the floor with lots of cucumbers around her and one in her mouth. They just keep shocking, but why? Probably because controversial marketing is known to have an impact on drawing attention to the brand. When searching about the reasons why Benetton is doing such commercials, I found out that they want to raise the awareness about global problems and concerns among their global customers. They have officially divided their advertising campaigns in three separate phases and the first one started in 1986, when Benetton began cooperation with Oliviero Toscani.The phases where named: cycle of difference, cycle of reality and cycle o f free speech and the right to express it. Each released campaign, such as the one against capital punishment, resulted in widespread protest against the company, from the customers as well as governments. Usually, it ended up with lots of free publicity and an increase in sales, but after the ‘death row’ campaign, they decided to stop controversial advertising. They faced the fact that they have repeated using controversial subjects for too long and that the impact on the customers was rather negative. Topic 3: TV advertisingEffects of television food advertising on eating behavior Source: http://www. yale. edu/acmelab/articles/Harris_Bargh_Brownell_Health_Psych. pdf (21. 11. 2010. ) Topic 4: Market impact teams in Coca Cola HBC Does it really increase sales? Few weeks ago, I have received an e-mail offering a student internship in Coca Cola HBC in the selling department. It seemed very interesting from my point of view and that’s why I decided to sign up for do ing the internship. I had been invited for an interview and the week after I have started my internship in Coca Cola. It lasted for a week only.First day of my internship, we all gathered together and were explained what are we going to do in the next five days. Firstly, I was disappointed, but now, after I have finished those tough five days, I am really glad because of that experience. Market impact teams are teams of two or three people, one student and two Coca Cola employees usually, who are going around coffee bars and shops and are trying to have an impact on buying behavior by ordering shelves, cleaning fridges, putting promo material all over the place, thus creating a brand awareness. MIT is organized two times a year, before Christmas and before Easter.In Coca Cola, they are very proud of this actions, but I have always been asking myself, does it really increase sales? The answer was given to me by a young manager, who I was working with. He told me that in the short run and in general, it does not increase sales, but it creates a brand awareness which is really important for every product and company. It wasn’t an answer that satisfied me. I went further by asking: â€Å"But Coca Cola is a well known brand, actually, probably the best known brand in the world. Why are you still trying to raise brand awareness? † That’s when I got an excellent answer, which I will never forget.He told me: â€Å"Yes, everyone knows about Coca Cola, but sometimes you just have to remind people that your product still exists! † That is probably the best explanation of advertising I have ever heard. This experience was unforgettable for me. Source: my student internship ( (02. 12. 2010. ) Topic 5: Packaging and price Is the price, package or smell of a perfume what matters the most? Going into a perfumery and having a glance at all of the beautiful and colorful perfumes, makes me buy them all. After approaching the most beautiful and attract ive one, with the amazing desire of having it, you smell it and amazingly, it smells really bad.What are you doing? If you have money, probably you end up buying it anyways. If you don’t, you wouldn’t probably buy the better smelling one either. This question arises in my head every time I see millions of amazingly looking small packages of perfumes. The other fact that I have realized is that perfumes for male population are not even comparable to female ones. Is the package of the perfume what really drives our purchase behavior when buying perfumes? Some researches show that associating a beautiful design and color of a perfume with the smell makes the perfume more attractive, which increases the purchase.But what if a perfume is a great looking, with average smell and high price? That makes him even more attractive. It is well know that expensive perfumes are luxury goods. Higher price will make them more desirable because when seeing a beautiful package and a high price, we are creating an image of it before even smelling it. Not only for perfumes, this phenomenon happens with other luxury things as well. Human nature is just not strong enough to resist a beautiful package. Topic 6: Brand image / Business ethics Procter and Gamble testing on animals Source: http://www. pandgkills. om/main. html (05. 11. 2010. ) I have been avoiding Procter and Gamble’s products ever since I’ve heard that they are testing one animals. I am a huge animal lover and for me, animal killing is almost as cruel as human. The Procter and Gamble’s testing on animals was also a topic of my speech on the second year of college and that is when I did a little research on this topic. Not only that Procter and Gamble is one of the most famous brands in the world, but it is also one of the richest companies. It’s cruel method of testing can be easily replaced by an alternative.Despite this fact, P&G refuses to stop testing on animals, even though more reliable and humane alternatives do exist. By testing on animals, not only that they are creating a bad brand image and are representing a company’s unethical behavior, but they are also losing a lots of customers each day. Still, it is not important for them. Their earnings are probably still so high, that they don’t have to take care about those 100 people giving up from their brand each day. I am one of them and I can tell for myself that I would never buy from Procter and Gamble again, neither from the other brands testing on animals.Despite their global popularity, the brand image they are creating is not as good as it could be if they spent the huge amount of money they have on behaving more ethically and switching to a less cruel ways of testing their products. Topic 7: Design Ugly, comfortable and expansive-perfect combination I have tried hard to resist buying UGG boots this and last winter, and fortunately, I have succeeded. Different story is with my C rocs slippers. In fact, I have 3 pairs and I just love them. Those two brands I choose because they are well known for being ugly and expensive, but extraordinarily comfortable.I have never tried UGG boots myself but from other people’s stories they seem extremely warm and cosy. Since I have been seeing them every day, they are not even so ugly for me anymore. Crocs slippers neither. From my own experience, I can say that Crocs slippers are so comfortable that when you wear them once, you just don’t want to take them off. They are perfect choice in lots of situations and places, such as home, beach or long way walking. From these two examples, we can see that recently, people changed their points of view a bit.Of course, people still take care about how they look but sometimes, the way they feel in their clothes and shoes leaves a stronger impression than the clothes itself. UGG Australia and Crocs are two perfect examples for this statement and after writing this diar y I will probably give up from my decision to never wear UGG boots and go buy a pair for myself. Topic 8: Business ethics Lying about price reductions Last winter, I was in shopping for a jacket. While walking along Ilica, I entered a Miss Sixty store to see if they have something interesting for me.I came across a really nice, but for me, very expensive jacket. On the price tag, it said that it costed 3000 kunas but it is 50% off, so it costs ‘only’ 1500 kunas. The jacket was from the winter before and that is why the price was reduced. I never got over that jacket and that’s why I still remember the story. This year I was walking along Ilica again and went in the Miss Sixty store to see the new interior of the store. The very same jacket from the last winter, that was actually from the winter before, was still on the hanger. The thing that surprised me the most was the price on the price tag.It said that the jacket costed 4500 kunas in the beginning, but the pr ice was reduced to 3700 kunas firstly and now, it is even more reduced, and costs ‘only’ 3000 kunas. That really shocked me. After telling this story to other people, I heard very similar experiences but with other stores and brands. It usually happens that, if a product is not sold on the discount the year that it has been produced, the price next year appears to be the same, even though they say it is on sale. From my own experience and point of view, words like ‘sale’ or ‘discounts’ or ‘price reduction’ are very influential on human brain and thus, buying behavior.Sometimes you just can’t let other people buy that great shirt or a jacket that is on sale and you end up buying it, even though you might not need it or its price is still high. Experts dealing with selling products and services are very aware of the basic facts in buying behavior and human nature. They know that only a word ‘sale’ will increase sa les even if there is no sale at all. What bothers me is that I am probably falling for that trick almost every day but I do not realize it. As well as experts know how to sell, we should know what we want to buy and we should never follow the words, because sometimes they are just misleading.Topic 9: Brand loyalty Waiting up to 6 months to get on the waiting list – Hermes Birkin bag http://www. dailymail. co. uk/femail/article-1184169/Bag-lady-Victoria-Beckhams-100-strong-Birkin-bag-collection-thats-worth-1-5m. html (05. 12. 2010. ) Since I am desperately waiting to get my degree and have a chance to go for a Master programme in Milan and have my dreams come true, I have focused on a fashion industry and happenings from this field, to be up to date. That’s is how I came across the article about very famous Hermes Birkin bags.Everyone knows how expensive and popular they are but I would never expect that people would wait up to 6 months to only get on a waiting list. On e of their most loyal customers is famous Victoria Beckham, who has a huge collection of their bags, worth about 1. 5 million pounds. This shows a great brand loyalty they have, among the celebrities but the rich part of population also. Birkin bag is a luxury, rather then a need and from that point of view we can say that each person who buys it is loyal to the brand. If it wasn’t for loyalty and the status symbol, no one would ever buy a million pounds worth handbag.Topic 10: Color psychology and marketing Do colors really impact consumer behavior? http://www. syncrat. com/articles/color-psychology-in-marketing (27. 11. 2010. ) On my way to new Arena center, whose logo is by the way, also in red color, I have given some attention to the advertisements around me. I have noticed that most logos are in the red color. I didn’t know if it was for a reason and that’s why I checked it on the internet as soon as I came home. There really is an amazing relation between the two and that’s why firms pay a lot of attention when designing a logo or making a commercial.It is said that red color is a symbol of aggression and passion and it is used to motivate an individual to take action or convey a warning. It is also believed that is stimulates appetite. Oppositely to aggressive red color, green color is way more relaxed, symbolising growth and wealth. It is often used in commercials for natural products. It calms the mind and creates a feeling of happiness. Black color, an example of a neutral color, is well know symbol for elegance, power and sadness, as well. It is said that black color shouldn’t be used a lot when advertising.It can cause sadness and depression. On the contrary, white color symbolises cleanliness, purity and spirituality. It is used a lot in advertising but mostly as a background color, because it makes other colors seem more vivid and bold. All of these examples show that my question about the relation between colo rs and logos wasn’t foolish at all. When seeing advertisements and commercials, but buying also, people do not consider a color as something that influences their buying behavior, but researchers and marketing specialists are more than aware of this great marketing weapon. ———————- IN LEGAL WAR [pic] [pic] [pic] [pic] [pic] [pic] [pic] I have never been a big fan of television, in fact, I have been avoiding watching TV and trying to do something else instead, since I have started high school. When I was 15 I went to United States for a year as an exchange student. Living there, surrounded with lots of overweight people, junk food and starting to have weight problems myself, I have realized what a damaging effect on human health a food can cause. Since my host mother was a nurse, she was taking a lot of care about mine and my host sister's healthy diet.I have never heard about the topic before, becuase the problem is not so spre ad in our country, but my mom was always talking about negative effects of television food advertising on eating behavior. If it wasn't for her, I would probably never realize the shocking effects of TV on the eating behavior. All of us know how unhealthy is to eat in front of the TV. It is because our brain isn't getting signals fast enough and we don't stop eating as we would stop if we were concentrated only on eating.Effect which is related to this one is the effect of food advertising on TV and our eating and purchasing behavior. Nowadays, obesity is the fastest growing cause of disease and death in America, caused by reductions in physical activity and overconsumption of unhealty food. A lot of people consider that unhealthy messages communicated to children through food advertising is a leading cause of unhealthy consumption. It is also confirmed that food advertising leads to greater preferences and purcahse of the products advertised.What we can conclude from these facts is that we should try to avoid eating in front of TV or eat whatever is advertised on TV at that moment. When going to the store we should be led by the healthiness of a product purchased and not its package and great TV commercial. [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] SALE!!! [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] hRQh!. 5? >*[pic]B* CJaJphâ‚ ¬Ã¢â€š ¬0h? )? h? )? B*[pic]CJ aJ hmHnHphsHt INCLUDEPICTURE â€Å"http://www. frechen20. de/include/downs/Editor_files/image/Sponsoren/Topsponsor/bauhaus%20Logo%20sahin(1). jpg† * MERGEFORMATINET [pic]