The Biotechnology And Pharmaceutical Industry Essay

QUALIFICATIONS PROFILE Detail-oriented and independent scientist, pursuing a senior scientist role in the biotechnology and pharmaceutical industry to fully utilize well-honed expertise in biochemistry, molecular and cellular biology techniques ï‚ § Hands-on and supervisory experience in molecular cloning, genome editing, protein expression, cell line generation and characterization, and cell-based assay developments ï‚ § Strong analytical and problem-solving skills, as well as the ability to motivate high-caliber teams of professionals to achieve high levels of productivity CORE COMPETENCIES ï‚ § Molecular and Cellular Biology: Mammalian Cell Culture (Stem Cells, Primary Neurons, and Neuronal Differentiation) | CRISPR-mediated Genome Editing | si/shRNA-mediated Gene Knockdown | Immunohistochemistry | Molecular Cloning and Library Construction | Fluorescence in situ Hybridization (FISH) | Lentivirus | Yeast Two-Hybrid Screening ï‚ § Biochemistry: ELISA | Western Blot Analysis | Immunoprecipitation | Protein Expression (E.coli, yeast, and mammalian cells) | Protein Purification | Protein Characterization (Protein-Protein Interaction, Posttranslational Modification, and Co-localization) | Enzyme Kinetics | ï‚ § Analytical Techniques: Confocal Microscopy | Flow Cytometry | Quantitative RT-PCR | Spectrometry | HPLC | LC/GC-MS | Statistical Analysis (R, GraphPad PRIZM) | Genomics and Proteomics Data Analysis (R/Bioconductor, Genome Browser, Gene Ontology, and Ingenuity Pathway Analysis)Show MoreRelatedCynthia Robbins-Roth and the Biotechnology Industry614 Words   |  3 PagesCynthia Robbins-Roth is a strategic planner and business consultant to the biotechnology industry, named one of the Top 25 Biotech All-Stars by popular business magazine Forbes. Her book, published in year 2000, provides a broad overview of many biotech topics and draws upon her experience and skill as a keen businesswoman. The engaging and informative work initially details the establishment and growth of the biotechnology industry, as well as its historical origins and information on key players in itsRead MoreEssay about The New Trade Theory1326 Words   |  6 Pagesa large scale of output† as it is abl e to spread over the fixed costs over a large volume of quantity (Wickramasekera, Cronk Hill 2013 p90). â€Å"First-mover advantages are the economic and strategic advantages that accrue to early entrants into an industry and the ability to capture scale economies ahead of later entrants† (Wickramasekera, Cronk Hill 2013 p91). The new trade theory however, is not free from criticism. Although the theory has achieved great success academically, there is little toRead MoreBiotechnology Industry Analysis1121 Words   |  5 PagesBiotechnology  industry Analysis BACKGROUND The health care industry Provides health products and service which involved the leading technology of life science. It is a fast-growing industry and will continue to grow in the future because of the increasing request to the advanced medical care. The Global Industry Analysis (GIA,2009) predicted that the prescription drug market is value around $897 billion in world economy in 2015, and Asia-Pacific region is expected to have highest growth in prescriptionRead MoreThe Biotechnology Innovation Organization Defines The Biotech Industry906 Words   |  4 Pages The Biotechnology Innovation Organization defines the biotech industry as, â€Å"technology based on biology - biotechnology harnesses cellular and bio-molecular processes to develop technologies and products that help improve our lives and the health of our planet.† This Vital sector of the free market is comprised of many great companies. The five choices that I have selected are, in my opinion, the best choices to represent the biotechnology industry. My first choice was AbbVie Inc., or (ABBV),Read MoreBuyer Bargain Power Of The Pharmaceutical Industry1377 Words   |  6 PagesBuyer Bargain Power Buyers in the pharmaceutical industry are broken into physicians, who are the prescribers, patients, who are the users, hospital boards, who are authorizers of purchases and treatments, pharmacists, who are the distributors. Most of them have very minor influence on the pricing of the product, but unfortunately for the highly regulated pharmaceutical industry, they have to face a bargaining giants, the health organizations and the government agencies. Individual patients haveRead MoreThreat Of New Entrants : Low848 Words   |  4 PagesThreat of New Entrants: Low The barrier to enter Biotechnology industry is high. The first barrier is the extensive requirements in funding coming from heavy expenditures in RD, along with the risk of little to no returns or even heavy losses if the drug fails to reach the market. Regulatory environment partly contributes to the barrier as the new drug approval process can be time-consuming with relatively 89% of failure to pass through. The second barrier is specialization. Companies with knowledgeRead MoreThe Patent Law Of Taiwan1269 Words   |  6 Pageseffective date of the TRIPS agreement, 25 developing countries excluded pharmaceutical products from patent protection. Pharmaceutical companies who own blockbuster patent drugs unquestionably played an influential role in expediting the birth of the TRIPS agreement. The strong protection accorded by patent law allows pharmaceutical companies to charge high price for patented drugs. To seek protection in another country, the Pharmaceutical Research and Manuf acturers’ Association (PhRMA) is involved in heavyRead MoreBiotechnology in Malysia : Medicinal Patent Essay1161 Words   |  5 PagesIn Malaysia, pharmaceutical inventions in the form of products or process can be protected as patents upon meeting the patentability requirement and do not fall under statutory exceptions for non-patentable subject matters. The requirements for patentability of pharmaceutical inventions are that the invention must be new, involves an inventive step and it is industrially applicable. According to Biotechnology In Malaysia (2008), granted patents in the healthcare field are showing an increasing trendRead MoreKey Challenges and Opportunities Essay904 Words   |  4 PagesKey Challenges Opportunities: Big Pharma Bio tech The pharmaceutical industry has shown remarkable structural stability as majority of its key players have been in existence for almost a century now. However, it has not been an exception to unpredictable times of the 21st century as it is grappling with quite a number of challenges. The most urgent issues include termination of manufacturers’ rights, importation risks, pricing problems and the infiltration of counterfeit drugs, the cost of RDRead MoreSanofi Aventis Swot Analysis1750 Words   |  7 Pagesclimate change. Changes in temperature can impact on many industries including farming, tourism and insurance ;legal, the set of rules that the company must comply (tax regulations, commercial, social ...). In this way PESTEL provides a better understanding of the macro-environment factors ; furthermore this analysis helps the company in strategic planning and decision. 2. Sanofi Aventis Description and Background Sanofi, a French pharmaceutical group created in 1973. It is chaired by Serge Weinberg

A Review of Is Monetary Policy Overburdened - 1584 Words

The article written by Athanasios Orphanides raises the issue of whether or not governments have too high expectation on monetary policy to achieve long-term goals which can only be accomplished â€Å"by the appropriate policy mix and the cooperation of other public institutions.† Orphanides focused on three major goals burdened on Central banks (CB) which are full employment, fiscal sustainability and financial stability; and developed his arguments using four typical economies, US, Japan, UK and Euro area. He claimed that especially after the GFC, monetary policy is compelled to achieve these goals which are beyond its traditional responsibility with the possible end result of compromising its independence and credibility, thus diminishing†¦show more content†¦The second fiscal policy goal claimed by Orphanides to be burdened on monetary policy is achieving fiscal sustainability, by repairing the huge deficit in the public sector’s balance sheets as a result of excessive government debt prior to the GFC. CBs are burdened to this objective due to â€Å"the lack of political consensus† in many countries, which delayed the adoption of fiscal plans to stimulate the economies in the short run and achieve fiscal sustainability in the long run. Moreover, this isn’t the first time when governments relied on CBs to finance their spending even though the consequence may be as severe as leading to devaluation of their currencies. Despite of the obvious side effects, loosening monetary policy i.e. expanding the supply of liquidity, allowed the governments of US, UK, Japan and Euro areas to borrow from CBs at relatively zero cost and thus eased the financing costs when repaying their previous debts. In addition, â€Å"monetizing the debt may prove politically much easier† because it lets governments put off difficult decisions such as sorting out their medium-term finances and achieve fiscal consolidation. (The Economist, 2012). However, Orphanides indicates that this behaviour could lead to fiscal dominance of monetary policy and at the same time enlarge the existingShow MoreRelatedECON 350 Review Essay ----Athanasios Orphanides article Is Monetary Policy1400 Words   |  6 Pages350 Review Essay ----Athanasios Orphanides article Is Monetary Policy Overburdened ? Summary Introduction: After the global financial crisis, the economies of many countries were stagnant, some companies closed down, many people lost their jobs, and governments needed to spend much money to help these companies and unemployed people which caused large government debts, the banks also faced to bankrupt. All of these problems caused the governments wish the monetary policyRead MoreThe Monetary of European Central Bank Essay2091 Words   |  9 Pagesï » ¿ A Literature Review of European Central Bank’s Monetary Policy FIN11128 Introduction The European Central Bank (ECB) was established in June 1998, as the core of European System of Central Banks (ESCB), ECB formally centralized the European monetary policies since January 1999. This new monetary authority is quite different from any traditional sovereign central banks, for its operational independence and its independence from political interference are guaranteedRead MoreNon Perfoming Loans in Commercial Banks in Zimbabwe Is Now a Cause of Concern as It Is Threatening the Survival of Banks Bit by Bit3446 Words   |  14 Pagescondition to improve the economic status of the sectors of the economy (Reserve Bank of Zimbabwe financial institution. Continuously rolling over non(RBZ), 2010). A research conducted by the performing loans locks up resources that could International Monetary Fund in 2010, indicated that otherwise be invested to profitable sectors of the the profitability of banks had improved following a economy. Intuitively this hinders economic growth more favourable economic environment during the and impairs economicRead MoreThe Theory Of Equal Sacrifice, Rational Expectation Theory, And Optimal Tax Theory Essay2286 Words   |  10 Pages2.3Models guiding the study To fulfill this study, the numbers of theories are reviewed to guide the study. Theories are vital to the study because they provide starting point for testing concepts and also provide framework to review the study. The following theories are reviewed to assists the study: Ability to pay theory, Deterrence theory, Theory of equal sacrifice, rational expectation theory, Benefits theory of taxation and optimal tax theory. These theories are discussed here under; AbilityRead MorePolicy Profile On Ciso Information Security3072 Words   |  13 Pages Policy Profile on CISO ITECH3215-Information Security 6/4/2015 Chanpreet Singh Student ID-30302723 Table of content INTRODUCTION___________________________3 THREATS_________________________________4 INTERNAL THREAT_________________________6 EXTERNAL THREAT________________________7 COUNTERMEASURE_______________________9 FRAMEWORK_____________________________11 MITIGATION_______________________________12 Policies___________________________________14Read MoreProblems Afflicting the Native Americans1991 Words   |  8 Pagestribes who would be agreed to the storage of the toxic and radioactive wastes on their reservation land for several decades. Many American Indians, most of those were of the poorer reservations like the Mescalero-Apache, were easily tempted by the monetary rewards. They were not at all aware of the consequences for their health, their environment and their life base. It makes the barriers to the development of the reservations even more difficult. Poverty and Lack of education The percentage of theRead MoreAccounting as a Language of Business6003 Words   |  25 Pagesto duties, taxes, price control etc. 8. Devices remedial measures for the deviations of the actual from the budgeted performance 9. Provides necessary data and information to managers for internal reporting and formulation of overall policies 5. What are the principles of accounting? Answer to the Question no. 5 The Principles of Accounting: The basic principles of accounting are essentially the general decision rules, which govern the development of accounting technique.Read More5RTP - resourcing talent planning Essay5734 Words   |  23 Pagespotential to fulfil these critical roles in the hierarchy. This can be done informally, through discussions with management over a period of time or alternatively, by more formal techniques, such as an assessment of competencies or regular performance reviews. Organisations need to consider succession planning alongside workforce planning, to ensure that their longer term objectives can be delivered in the future by the right people with the right skills. Succession planning can be applied to individualRead MoreLoan Classification, Provisioning and Debt Default Trend in Mercantile Bank Limited15739 Words   |  63 Pagescrisis by generating revenue internally. In this aspect the importance of the financial sector, particularly banking sector is emphasized. But the banking sector of our country is already overburdened with huge amount of classified loans. Government tries to improve the situation by new regulations and policies to regularize the debts. Newly established private banks are doing well in the banking sector as they don’t have to bear the pressure of classified loans. Also the challenge and competitionRead MoreNon Tariff Barriers to Trade25886 Words   |  104 Pagestopic. It was agreed that the efforts should be concentrated on the four core parties of the Stability Pact, i.e. Albania, Bosnia and Herzegovina (BiH), Croatia and Macedonia. A first version of the study was presented and discussed at a Trade Policy Forum held on 17/18 January 2001 in Geneva. On this occasion it was decided to complete the study by adding the Federal Republic of Yugoslavia (FRY), including Montenegro, and to up-date the facts about the four core parties on the basis of input

William Blake, the Most Romantic of Them All Essay

To truly understand William Blake, there must be at least moderate explanation of the time in which he wrote. Blake was a literary figure at the turn of the 18th century, a very early Romantic, but most defiantly a Romantic. All of the common themes, visionary, fantastic images, emphasis on the individual self, the common man, the notion of the sublime( a thrilling emotional experience that combines awe, magnificence and horror), Pantheism. All these decidedly Romantic ideas are prevalent in Blakes poetry. The use of imagery from nature, (for example, flowers of London), would later become a staple, but at this point still a novelty. All these characteristics delegate William Blake as one of the fathers of Romanticism, one†¦show more content†¦Poetry became a medium from one man to another rather that some divine being creating some incomprehensible work, which could never truly be understood by the common man. Instead poetry became more effortless, to anyones benef it. These are the basic characteristics of Romanticism. For the first time, people became aware that there were parts of the personality beyond the access of ordinary consciousness, the self Today, in the modern world with psychoanalysis and horror movies almost clich#233;, this is nothing, but at that time these ideas were rocking the world. His mysticism caused him much trouble, even in a time of change these ideas were to revolutionary. In 1803 William Blake was accused of sedition, he was acquitted, but tried all the same. The next to decades found him mostly cast out, called insane, and largely ignored. It was not until the early twentieth century when T.S. Eliot, and the naturalist bunch became popular that such ideas were popular. The Tyger, Song of Experience. and the Lamb, Song of Innocence are two related poems. Used as a metaphor, part of the overall metaphor of Songs of Innocence and Songs of Experience . On the surface Blake makes a stark contrast, as simple as Blakes statement in Marriage of Heaven and Hell Good is the passive that obeys Reason. Evil is the active springing from Energy. Good is Heaven. Evil is Hell. The Lamb isShow MoreRelatedRomanticism in The Marriage of Heaven and Hell by William Blake1393 Words   |  6 PagesRomanticism in William Blakes Poem William Blake was a poet, painter, and a printmaker all during the period in literature known as the Romantic time period. The Romantic time period, also known in Literature as Romanticism began in Europe, mainly France and Britain around the 1800s (Barker) and it was first defined as a tool to in literature and literary criticisms (Galitz). The Romantic period did not just focus on literature, but also on the subjects of art and knowledge which was fueledRead MoreThe Romantic Era1008 Words   |  5 Pagesbeginning of the Romantic Movement. This was the first time poets and authors were able to strive for originality. The Romantic era was more open to mythic, mystic and spirituality than the enlightenment era had ever been. William Blake was a romantic poet. Romanticism was a movement, which was marked primarily by its rejection of the enlightenment ideologies and scientific methods, as well as its emphasis on the natural world, emotions, artistry and the personal expression. G rowing up Blake`s childhoodRead MoreRomanticism : Romanticism And Romanticism1444 Words   |  6 PagesRomanticism was a period time 1750 to 1870 in Europe, Latin America and The United States. Romantic Movement didn’t reach to France until the 1820’s. Romanticism main spirit was against of rule, law and formulas that classicism the different characterized of general in 18th century. Imagination, Subjectivity of approach, freedom, Expression and the idealization of nature will be focused in movement of Romantic Literature. In this period industrial revolution with the social and political norms formRead MoreWilliam Blakes Poetry1285 Words   |  6 PagesWilliam Blake was a powerful poet in the Romantic era. During this era, there was a cultural shift that caused many changes such as natural word influences, breakaway from rules, individualism, and social changes. These changes caused people to break away from traditional norms and focus on imagination and culture ch ange. Poets during this era were the center of the movement. They concentrated their work on Imagination to create new ideas, emotions of the individual, and the influence of nature (â€Å"William†)Read MoreThe Age Of Enlightenment By William Wordsworth1465 Words   |  6 Pagesdisillusionment with enlightenment ideals, specifically the rationalization of nature, led to a radical re-shift in thought. Born from this disapproval was a period known as the Romantic era. Romanticism challenged the validity of the pursuit of reason and instead emphasized individualism, transcendentalism, and the glorification of nature. Romantics also rejected any shift toward modernity, condemning the industrial revolution that was brewing across the atlantic at the time. Many famous authors and poets whoRead MoreRomanticism Movement ( 1750-1870 )1223 Words   |  5 PagesExpression and the idealization of nature will be focused in movement of Romantic Literature. In this period of time industri al revolution with the social and political norms form as age of enlightenment and against of scientific rationalization of nature. Some Literature element of that period will be emotional, imagination and suspense. Romanticism movement brings some of different writes such as John Keats, Blake William, Wordsworth William and other. Romanticism is a phenomenon characterized by subjectivityRead MoreWilliam Blake And William Wordsworth1099 Words   |  5 Pagesstressed on self-expression and individual uniqueness. In particular, English Romantic poets had a strong connection with mythology and nature; among those poets are William Blake and William Wordsworth. Although Blake was a contemporary of the era, he had a little in common with Wordsworth. Religion is the focus of Blake’s visionary works, which does not exist in any other Romantic poetry. William Blake uses satire in most of his work to criticize the corrupting influence of religion on imaginationRead MoreThe Lamb and T he Tyger by William Blake Essay863 Words   |  4 Pages Many authors in the Romantics time period enjoyed using imagination. Their ideas were new and different compared to older ones while being written for basically everyone to understand. These poets and writers also usually had a deeper meaning within their simple poems and this was to make people think about what was being said. Although they are not the first to do something like this the romantic poets are most known for this idea of seeing the double meaning so to speak. Each poem when it’s meaningRead MoreTaking a Look at the Romantic Movement929 Words   |  4 PagesThe Romantic Movement was one of the shortest periods in British literary history, starting in 1785 and ending in 1832, but it was also one of the most complex and diverse of literary times due to social and cultural changes that were taking place. Many political events provided the framework for this era, such as the major reform of the British Parliament, America declaring their independence from Great Brit ain, and the democratic revolution in France (Greenblatt 1412). Although politics playedRead MoreRomanticism1649 Words   |  7 PagesRomanticism in the Nineteenth Century The Romantic period followed the era of logical, philosophical, and social movement in the 17th to 18th century. However, as the 19th century began, Romanticism came into the light with a new perspective that intrigued the people. It stressed emphasis on emotions and imagination while also helping to realize the importance of self-expression. The American Romanticism movement illustrated inspiration, bias and predominance of individuals in the nineteenth century

How Was Sgt Peppers Lonely Hearts Club Band By The Beatles

How Was Sgt? Peppers Lonely Hearts Club Band by The Beatles so Culturally Reflective and Innovative? In 1967, The Beatles released and the album that would change the way people looked at them as a band and as music as a whole. ‘ Sgt. Peppers Lonely Hearts Club Band was The Beatles eighth studio album and took them 5 months to complete. At the time of the release, hippie culture was prevailing and this year is widely remembered as the summer of love. Long hair, recreational drug use, and psychedelic rock music come to mind when quizzed on stereotypes of the decade, but was it all flowers and peace – or did the ‘Summer of Love have a dark side? The group battled with inquisitions about their usage of the drug LSD, which seemed†¦show more content†¦Their dissatisfaction with the consumerism values and goals, with the work ethic, and with the dependence on technology (Edgar and Sedwick, 2008) fuelled their belief to set themselves free from this mainstream culture using drugs such as LSD to open their minds and become spiritual and free. Their fashion con sisted of floral headbands and clothing, flared jeans and bare feet. In January of 1967, a Human Be-in in Golden Gate Park San Francisco publicised the culture and this lead to the Summer of Love (The Naked Truth†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.., 2014). According to Philippa(Toturhunt.com, 2015), this culture has since moved on and developed, in the sense of beliefs, to become what is now known as the rave culture. Which followed on from the hippie culture of listening to music in fields, with spiritual and honing on values that counter the popular culture whilst using recreational drugs to open the mind and push the beliefs of the hippie culture of their predecessors. Rather than psychedelics this new culture used amphetamines such as MDMA and brought together every different kind of person. Either way, drugs have played part in counterculture for a very long time, and it didn t end at with the hippies. It was argued that the song ‘Lucy in the Sky with Diamonds , was code for the hippy drug LSD. Though the band claimed it was based on a painting that Lennon s son Julian had drawn. The fact that the group had admitted they d done the drug previously didn t help their case, but theyShow MoreRelatedRock And Roll Of The 1960 S1611 Words   |  7 Pages Dr. Roessner Reading Rock Roll 11/21/16 Pet Sounds vs. SGT Pepper Rock and Roll in the 1960’s was a very memorable decade. Rock and roll music went through a very dramatic transformation; A few bands went through some changes of their own to keep selling albums. Two very popular bands that went through a transformation was the Beach Boys and the Beatles. I bring up these two well-known bands because I believe that they played a key role in the transformation of rock and roll. Rock andRead MoreAlbum Art Analysis: The Beatles, Nirvana, Bruce Springsteen, Red Hot Chilli Peppers989 Words   |  4 PagesAlbum Art Analysis 1. The Beatles: St. Peppers Lonely Heart Club Band: - St. Peppers Lonely Hearts Club band was released on June 1st 1967. It holds some of The Beatles worldwide hits such as â€Å"With a little help from my friends† â€Å"Lucy in the Sky with Diamonds. The artwork and content on this album fits itself due to the fact it has everyone joined together which is suitable for what was going on during that time era. The background consists of cut- outs of different famous people. All theRead MoreDid the Impact of the Beatles Sgt Pepper Album Help Redefine Popular Music as a Culturally Significant Art Form?4164 Words   |  17 PagesSgt. Peppers Lonely Hearts Club Band is first and foremost the album that gave rise to hopes of progress in pop music (The Times, 29 May 1967) Did the impact of the Beatles Sgt Pepper album help redefine popular music as a culturally significant art form? Summary of Assignment Choose an artist from the period 1900-1970 and to examine their relationship to the cultural and social framework of their era with reference to an important or influential album. Introduction In this essay IRead MoreThe Beatles : The Most Successful Recording Artists Of All Time1592 Words   |  7 PagesThe Beatles â€Å"All you need is love†. â€Å"Whisper words of wisdom, let it be†. â€Å"Here comes the sun†. These household phrases are all attributed to one band: The Beatles. Considered the most successful recording artists of all time, this band is one that has transformed the music industry, revolutionized popular culture, and in essence, changed the world. Even the most adamant skeptics cannot deny the contributions of this historic band, and its importance can be evaluated using relevant criteria. TheRead MoreEssay on Concert1101 Words   |  5 Pages CONCERT REPORT #2 Beatles Z320 nbsp;nbsp;nbsp;nbsp;nbsp;For my second concert report I thought that I would write about my only experience hearing songs of the Beatles live. The Rib America Festival was hosted by The Beatles Live Repertoire. The group dressed exactly like the Beatles, even had the same names, John, Paul, George, and Ringo. I had never heard any Beatles songs live before, so that was enough to get me off my butt. Not to mention, it was free entertainment, not a bad time atRead MoreA Brief Look at The Beatles1861 Words   |  7 Pages It was the 1960s in Liverpool, England when John McCartney, George Harrison, Ringo Starr and John Lennon joined to create one of the most influential rock bands the world has ever known; The Beatles. An odd moniker for a band, their name was influenced by Buddy Holly’s group, The Crickets and subsequently changed several times. The group was originally started by McCartney, Harrison and Starr was only a session drummer at the time who loaned his talents to the popular â€Å"Love Me Do† track. It wasn’tRead MoreThe Impact of Groups Such as The Beatles on the Nineteen-Sixties865 Words   |  4 PagesImpact of Groups Such as The Beatles on the Nineteen-Sixties Groups such as the Beatles effected British society in many ways in the period of the 1960s. The course of the Beatles came in 3 distinct phases between 1962 and 1968. The Beatles were an all male quartet from the North West working class city of Liverpool. John Lennon, Ringo Starr, George Harrison and Paul McCartney would set about changing popular music forever. The Beatles had many musical influencesRead MoreMusic Is The Greatest Singer Of The 20th Century1068 Words   |  5 Pagesranging from classical blues to heavy metal bands. In between the years 1960 and 2010 America has had over 13 diverse genres rule over musics Hot 100. Numerous talented artists have advanced music to what the world knows it as today. Frank Sinatra is one of the most well known and influential singers throughout the history of music, indisputably being the greatest singer of the 20th Century. Sinatra engineered the idea of colloquially conventional, his music was a mix of romantics and compelling truthRead MoreThe Beatles Were An English Rock Band Formed Essay1746 Words   |  7 PagesThe Beatles were an English rock band formed in Liverpool in 1960. With members John Lennon, Paul McCarthey, George Harrison and Ring Starr, they became widely regarded as the formost and most influential act of the rock era. Rooted in skiffle, beat, and 1950s rock and roll, the Beatles later experimented with several musical styles, ranging from pop ballads and Indian music to psychedelia and hard rock, often incorporating classical elements and unconventional recording techniques in innovativeRead MoreThe Beatles : My Personal Music Inspiration1597 Words   |  7 Pagesgroup that impresses me the most. I find The Beatles to be m ost the influential to not only myself as a musician, but also, to many contemporary artists, as well as people not in the music business. Historical Outlook The Beatles emerged in the early 1960s. They were founded by John Lennon and Paul McCartney. The original line up featured Stuart Sutcliffe on guitar and Pete Best on drums. Sutcliffe died at age twenty two due to health problems. Pete Best was fired by the producer George Martin, which

The Battle of Gettysburg Free Essays

The Battle of Gettysburg (local i/ t? sb? r? /, with an /s/ sound),[6] was fought July 1–3, 1863, in and around the town of Gettysburg, Pennsylvania. It was the battle with the largest number of casualties in the American Civil War[7] and is often described as the war’s turning point. [8] Union Maj. We will write a custom essay sample on The Battle of Gettysburg or any similar topic only for you Order Now Gen. George Gordon Meade’s Army of the Potomac defeated attacks by Confederate Gen. Robert E. Lee’s Army of Northern Virginia, ending Lee’s invasion of the North. After his success at Chancellorsville in Virginia in May 1863, Lee led his army through the Shenandoah Valley to begin his second invasion of the North—the Gettysburg Campaign. With his army in high spirits, Lee intended to shift the focus of the summer campaign from war-ravaged northern Virginia and hoped to influence Northern politicians to give up their prosecution of the war by penetrating as far as Harrisburg, Pennsylvania, or even Philadelphia. Prodded by President Abraham Lincoln, Maj. Gen. Joseph Hooker moved his army in pursuit, but was relieved just three days before the battle and replaced by Meade. Elements of the two armies initially collided at Gettysburg on July 1, 1863, as Lee urgently concentrated his forces there, his objective being to engage the Union army and destroy it. Low ridges to the northwest of town were defended initially by a Union cavalry division under Brig. Gen. John Buford, and soon reinforced with two corps of Union infantry. However, two large Confederate corps assaulted them from the northwest and north, collapsing the hastily developed Union lines, sending the defenders retreating through the streets of town to the hills just to the south. On the second day of battle, most of both armies had assembled. The Union line was laid out in a defensive formation resembling a fishhook. In the late afternoon of July 2, Lee launched a heavy assault on the Union left flank, and fierce fighting raged at Little Round Top, the Wheatfield, Devil’s Den, and the Peach Orchard. On the Union right, demonstrations escalated into full-scale assaults on Culp’s Hill and Cemetery Hill. All across the battlefield, despite significant losses, the Union defenders held their lines. On the third day of battle, July 3, fighting resumed on Culp’s Hill, and cavalry battles raged to the east and south, but the main event was a dramatic infantry assault by 12,500 Confederates against the center of the Union line on Cemetery Ridge, known as Pickett’s Charge. The charge was repulsed by Union rifle and artillery fire, at great losses to the Confederate army. Lee led his army on a torturous retreat back to Virginia. Between 46,000 and 51,000 soldiers from both armies were casualties in the three-day battle. That November, President Lincoln used the dedication ceremony for the Gettysburg National Cemetery to honor the fallen Union soldiers and redefine the purpose of the war in his historic Gettysburg Address. How to cite The Battle of Gettysburg, Papers

The Modern Nuclear Family free essay sample

The Modern Nuclear Family: Headed for a Meltdown? Janet Donlin Upper Iowa University February 17, 2012 The Modern Nuclear Family What is a nuclear family? A nuclear family generally consists of a father, mother and their children, either adopted or biological. The nuclear family historically has been the basic unit of the larger family structure and is where the basic family values such as love, tolerance and coexistence are learned. The major characteristic of nuclear families is the monogamous relationship between the  mother  and the father. The mother and father are married and live together in the same household. The effects of industrialization on the monogamous relationship are quite tangible. Whereas couples used to get married, live together, and have children, now many couples do not get married but cohabitate or live together rather than getting married. Another change is that many times people now have children out of wedlock and these children grow up in single parent homes. We will write a custom essay sample on The Modern Nuclear Family or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another change is that some have refrained from even having children as â€Å"childlessness among married couples has been increasing in recent years† (Tischler, 2011, pg. 78). In a nuclear family, the mother and father are solely responsible for running and supporting the household. Historically, the most common are the patriarchal families where the man works outside the home and controls and supports the household. However, some households are matriarchal where the mother does. With industrialism there is a dramatic change of more and more women in the workforce. â€Å"Nearly 72 million women had paying jobs in 2006, representing more than a 200% increase in 50 years. (Tischler, 2011, pg. 79). In addition, not only are more women in the workforce, but there has also been a rise in the number of men that stay home and tend to the children. Whereas people used to have large families, American households have noticeably decreased in size. According to Tischler, the average American household used to be about 5. 8 and that average dropped to 2. 6 in 2007. (pg. 278) Most modern nuclear families are small in size and the children develop their emotional and cognitive senses solely from their mother and father. This differs a great deal from earlier times when extended family played a large role in the lives of the children, which leads to the final characteristic discussed in this paper. The nuclear family is impermanent, meaning at some point in their life the children will move out and no longer live with their parents. When this happens, the children will form their own relationships, get married, and have their own children, creating their own nuclear family and weakening the ties with their parents. Some believe that industrialization has led to an increase in the nuclear family and a general decrease in family values. According to Wilmott and Young, two functionalists, the number of nuclear families only increased and became increasingly popular during and after the  industrial revolution. Whether industrialization has helped or hurt society is really a matter of opinion. Some may feel that it has hurt it because of the way it has changed the family structure and some may not see it that way.

Marketing Principle Springer Science & Business Media

Question: Understand the concept and process of marketing. Explain the various elements of the marketing process. Be able to use the concepts of segmentation, targeting and positioning. Answer: Introduction British Airways are a well-known airline company of United Kingdom. The company is ranked largest airline on fleet size of around 290 and premium airline services. British Airways' predecessor was Aircraft Transport and Travel Ltd. (Britishairways.com 2016).The head office of British airline is situated in Waterside Harmondsworth, London. This assignment focuses on analysis of the process and elements of marketing strategy of British Airways. Further, the assignment will also focus on determining the product and positioning strategy of British Airways in relation to the premium target market in which they serve (Grundy and Moxon 2013). Concept and Process of marketing (LO1) According to Kotler Keller (2016), marketing is the process, which aims at providing satisfaction by creating enhanced product and service value to the concerned group of target customers. Marketing is a strategic process that is used to assess and meet the needs of customer and multifaceted activity. Practically marketing involves collecting, recording and analyzing customer's data to establish a strategy for meeting their need (Khan 2014). British Airways generally follows the following elements of marketing process for enhancement of their services. Pricing strategies: British Airways generally focuses on adoption of premium pricing strategy since the airline service provided by BA focuses on attracting high-class customers. However, in order to compete with low cost airlines like Ryanair and Easyjet, BA has introduced different low cost airline service in some of the selected routes. Product strategies: Since BA is primarily a service provider thus the company focuses on providing high-class service at reasonable rates to all customers. The airway is connected to some of the busiest airports of the world including Heathrow airport. Apart from the flight services BA also provides complementary services like movies on board, radio channel browsing facilities, executive lounges for the gold and executive class customers and customized fooding options. Distribution strategies: Distribution strategy of BA focuses on making availability of its tickets to travel agents, online website booking and reservation systems. Around 20% of the tickets of British airways are sold through their official website and around 56% are sold through online reservations with the help of travel agents. Promotional strategies: BA generally focuses on high promotional strategies during the off seasons in order to cash through the sales of the tickets. Some of the promotional strategies of BA include selling low discounted tickets during Christmas, providing Christmas gift coupons along with the tickets and mobile promotions. Concept of segmentation, targeting and positioning (LO 2) Segmentation Targeting and positioning are strategic planning process that companies follow to place themselves in the market. British airways segment their market with niche concept. British airway segments the huge mass over the time and divides few customers and concentrate over them. With reference to BAs competitors, they created a unified market segment with high level of satisfaction and customer loyalty. (Wedel and Kamakura 2012). This helps British airline to concentrate on particular customer's taste and preferences. Accordingly, they plan to improve their airline services. Segmentation considers specific factors including viability, accessibility and measurability. British airlines offer services to individual within mass according to their common needs and preferences (Morel and Solimini 2012). According to Purcărea et al. (2014), stated that Targeting involves selecting a specific group of customers or prospects as a result of segmentation to offer the services and products. All segments of customers in airline industry need to target with a wide range of products. British airlines follow single line segment targeting and offers four different segments that are: economy, premium economy, executive class and first class. Segmentation bases Target segment ECONOMY PREMIUM EXECUTIVE FIRST CLASS Geographic Region Domestic flight in UK and Europe International flight Europe and international flight International flight Demographic Age Kids, teenager, old Teens, middle age Middle, old age Middle aged person Income Low Middle High High status Low Low and middle quality High status Size of family Joint Nuclear Nuclear Newly married Psychographic Lifestyle Moderate Moderate Achievement Achievement Personality Easygoing Easygoing Determined Ambitious Travel and tourism industry bases Customer expectations Low Medium High High Trip description Regular Recreational Business business Targeting strategy for British Airways Targeting involves selecting segmented groups to target customers to offer them services by airlines group. Targeting by Airline Company can be facilitated by various patterns. Single-segment concentration- here company target single market segment with limited product. Market specialization- a set of various products offered by a company to the same market segment Product specialization- here product remained limited but extended to several market segment British Airways follow single segment targeting to target their prospects. British Airline Company delivers costly services, so they concentrate on single segment only and offers only airlines services (Walker 2014). Positioning of British Airways A British Airway is a high-cost service provider, so they concentrate over a limited mass. Airways Company competes on the frequency of flights, services provided by them, a comfortable level they offer and price range for the different class. Positioning is also done to reduce the competition of the company and differentiate from the competitors as well. British Airways do position in the way to meet the customers need in a unique way. Positioning is a small piece of objective thinking and strategic planning but helps to reduce cost and increases the profit gradually. As British Airlines is one of the reputed flag carriers of United Kingdom, the positioning of the company in customers mind is very adorable. Perceptual map for British Airways References Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Khan, M.T., 2014. The concept of'marketing mix and its elements (a conceptual review paper).International Journal of Information, Business and Management,6(2), p.95. Morel, J.M. and Solimini, S., 2012.Variational methods in image segmentation: with seven image processing experiments(Vol. 14). Springer Science Business Media. Purcărea, V.L., Coculescu, B.I. and Coculescu, E.C., 2014. The concept of marketing in the public-private partnership in the medical system in Romania.Journal of medicine and life,7(Spec Iss 3), p.20. Walker, K., 2014. Airline bashing: targeting airlines for ancillary fees and alleged lack of transparency, while piling on more takes has become sport in Washington DC.AIR TRANSPORT WORLD,51(10). Grundy, M. and Moxon, R., 2013. The effectiveness of airline crisis management on brand protection: A case study of British Airways.Journal of Air Transport Management,28, pp.55-61. Britishairways.com. (2016).Book Flights, Holidays Check In Online | British Airways. [online] Available at: https://www.britishairways.com [Accessed 21 Mar. 2016]. Kotler, P. Keller, K.L. 2016,Marketing management,15, Global edn, Pearson, Boston.